Brand Tone

artistic, romantic, and aspirational

Brand Values

• •Artisanal Quality
• •Natural Beauty
• •Creativity and Education
• •Customer Collaboration
• •Emotional Connection

Best Practices

• •Emphasize Artistry: Consistently use words that position the brand as artistic and design-focused. Terms like 'curated,' 'bespoke,' 'artisanal,' and 'sculptural' reinforce this identity.
• •Maintain a Romantic and Evocative Tone: Use descriptive language that appeals to the senses and emotions. Tell a story with your words and connect the flowers to the feelings they evoke.
• •Showcase Expertise: When appropriate, share knowledge about specific flowers, design techniques, or seasonal availability. This builds trust and positions the brand as an authority.
• •Speak Directly to Your Ideal Client: Use language that resonates with a client who values quality, creativity, and a personalized experience. Address their aspirations for their wedding or event.
• •Keep it Elegant and Refined: Avoid overly casual language, slang, or excessive exclamation points. The copy should reflect the same level of sophistication and taste as the floral arrangements themselves.

Social Perception

Given the curated nature of their online presence and the lack of widespread public reviews, the social perception of apricot flowers appears to be that of an exclusive, high-end floral designer. The brand is likely perceived as a go-to for clients with a discerning eye and a budget for bespoke floral arrangements. The focus on weddings and workshops suggests a target audience that values experiences and is willing to invest in creating a specific aesthetic for their special events. The brand's association with the color apricot suggests warmth, sophistication, and a touch of uniqueness.

Copy Examples

• •Let us tell your love story through the art of flowers. At apricot flowers, we specialize in creating bespoke floral designs that capture the essence of your special day. From breathtaking bouquets to immersive floral installations, we'll work with you to craft an unforgettable celebration of your love.
• •Unleash your inner artist and discover the joy of floral design. Join our upcoming workshop and learn to create a stunning, naturalistic arrangement with your own two hands. Spend an afternoon surrounded by beauty and leave with a masterpiece of your own making.
• •The quiet poetry of a garden rose. We're endlessly inspired by the delicate dance of petals and the soft, romantic hues of the season. Each arrangement is a love letter to the beauty of the natural world.
• •Artful Flowers for Life's Most Beautiful Moments. apricot flowers is a floral design studio dedicated to creating exquisite arrangements for weddings, events, and all of life's special occasions. Discover the beauty of bespoke floral design.
• •Embrace the warmth of the season with our new collection of autumn-inspired arrangements. Rich, vibrant hues and lush, textural elements come together to create a symphony of fall beauty. Perfect for gifting or bringing the spirit of the season into your own home.