Brand Tone

Innovative, Professional, Quality-Conscious, Empowering, Community-Focused, Trendy, Stylish

Brand Values

• •Innovation
• •Quality
• •Education
• •Setting Standards
• •Accessibility (to Professional Results)
• •Nail Health
• •Creativity and Self-Expression

Best Practices

• •Prioritize "Innovation" and "Quality": Always highlight what makes Aprés Nail a leader – the Gel-X™ system, the professional-grade materials, and the pursuit of setting new industry standards. Use words like "revolutionary," "pioneering," "premium," "advanced," and " meticulously crafted."
• •Educate and Empower: Frame content not just as product promotion, but as an opportunity to educate. Share tips, tutorials, and insights. Use an authoritative yet encouraging voice that positions Aprés as an expert resource, empowering users to achieve their best results.
• •Showcase Artistry and Versatility: Visually and textually emphasize the creative potential of the products. Feature stunning nail art, diverse styles, and user-generated content (with credit). Use aspirational language that inspires creativity.
• •Maintain a Professional yet Approachable Voice: While targeting professionals, ensure the language is clear and understandable, especially for a growing DIY audience. Avoid overly casual slang but maintain an enthusiastic and passionate tone for the art of nails. For customer service, be prompt, courteous, and professional.
• •Be Consistent Across All Platforms: Ensure the tone, values, and messaging are cohesive whether it’s on Instagram, YouTube, your website, or in customer service interactions. Create brand guidelines for social media posts and communication to ensure a unified voice that reflects Aprés Nail's commitment to excellence and innovation.

Social Perception

Highly regarded within the professional nail technician community for innovation (Gel-X™ system), quality, and educational resources. Perceived as a premium brand that offers salon-quality results at home. Recognized for its trendy and aesthetically pleasing nail designs showcased on social media.

Copy Examples

• •Headline: Revolutionize Your Artistry. Discover Gel-X®. Body: Go beyond the ordinary. Aprés Nail, the creators of the world's first soft gel extension system, empowers you with the tools to innovate and elevate. Achieve flawless, durable, and breathtaking nails. Become a Gel-X® certified artist today.
• •Headline: Salon Quality. Your Studio. Body: Unleash your inner nail artist with Aprés Nail. Our Gel-X™ system brings professional-grade results to your fingertips. Experience the difference quality makes – stronger, longer-lasting, and effortlessly beautiful nails are now within reach.
• •Headline: More Than a Manicure. It’s a Standard. Body: At Aprés Nail, we don’t follow trends, we create them. Our commitment to innovation and quality has redefined the nail industry. Join the community of professionals who choose excellence.
• •Headline: Express Yourself. Infinitely. Body: From vibrant Gel Couleur to the endless possibilities of Gel-X™ nail art, Aprés Nail provides the canvas for your creativity. Design, sculpt, and transform with products designed for the ultimate artistic expression. What will you create today?
• •Headline: The Future of Nails is Here. And It's Healthier. Body: Say goodbye to damaging acrylics. Aprés Gel-X™ offers a revolutionary soft gel system that’s kinder to natural nails without compromising on strength or style. Invest in innovation, invest in health, invest in Aprés.