Brand Tone

Heartfelt, Encouraging, and Professional

Brand Values

• •Meaningful Connections
• •Sustainability and Eco-Consciousness
• •Community Empowerment
• •Quality and Craftsmanship
• •Purpose-Driven Action

Best Practices

• •Lead with Emotion, Support with Features: Always start with the "why" – the emotional core of the gift. Use words like "celebrate," "cherish," "connect," and "appreciate." Then, follow up with the features (e.g., "made from sterling silver," "sustainably sourced").
• •Incorporate "Story" and "Meaning": The concepts of storytelling and meaningfulness are central to the brand. Use phrases like "Tell their story," "A meaningful gesture," or "Every gift has a purpose" to reinforce this value consistently.
• •Highlight a Core Value in Every Message: Ensure that each piece of copy touches upon at least one key brand value: connection, sustainability, or community empowerment. For example, a post about a Batik pouch should mention that it supports local Malaysian artisans.
• •Maintain a Warm and Accessible Tone: Even when professional, the tone should never be cold or robotic. Use inclusive language, ask questions to engage the audience, and employ a friendly, encouraging voice that reflects the brand's "Enthusiastic" promise.
• •Segment Your Messaging for Different Audiences: While the core values remain the same, tailor the language for different segments. Use heartfelt, personal language for B2C customers on Instagram. For B2B corporate clients on LinkedIn or the website, emphasize efficiency, impact, and brand alignment ("reflect your brand colors and values").

Social Perception

Trusted and Reliable: Customers and corporate clients view the brand as dependable, with fast delivery and excellent, responsive service. High-Quality: The products are consistently described as high-quality, beautifully packaged, and unique. Socially Conscious: The brand is perceived as a business that gives back to the community and cares for the planet, which adds a layer of appeal for conscious consumers. Excellent for Gifting: It is recognized as a go-to source for thoughtful and impressive gifts, for both personal occasions and large-scale corporate events. Corporate clients in particular praise their end-to-end gifting solutions.

Copy Examples

• •Your story, your style, your statement. Our custom-engraved bar necklace isn't just an accessory; it's a wearable reminder of a moment, a name, a love that's uniquely yours. What story will you wear today? #Apprecious #WearYourStory #PersonalizedJewelry
• •Go Beyond the Standard Thank You. Appreciate your team with sustainable, locally-sourced gift sets that make a real impact. Thoughtful gifting, made easy. Discover Apprecious Corporate Solutions.
• •Gifts That Tell a Story. From handcrafted jewelry to curated gift sets, every piece is chosen to celebrate the moments and people that matter most.
• •Make it a December to Remember ✨ Meaningful Gifts Inside.
• •Fuel focus and inspire calm with our Work-from-Home Wellness Kit. Each item is thoughtfully selected to transform any desk into a sanctuary of productivity and peace. Featuring a hand-poured soy wax candle for relaxation, an eco-craft paper pen for brilliant ideas, and a motivational coaster, this sustainable set is the perfect way to show you care for your team's well-being. Gift a moment of tranquility.