Brand Tone

sophisticated, passionate, and approachable

Brand Values

• •Quality and Flavor Excellence
• •Ethical and Responsible Sourcing
• •Craftsmanship and Attention to Detail
• •Community Connection
• •Elevation of the Everyday

Best Practices

• •Lead with Flavor: Always put the taste experience at the forefront. Use descriptive and evocative language to describe the coffee's flavor notes and aromas, drawing on the 'chef's palate' concept.
• •Tell the Story: Weave the brand's narrative into the copy. Remind customers about the chef-founder, the commitment to ethical sourcing, and the small-batch roasting process. This reinforces the values of craftsmanship and quality.
• •Balance Sophistication with Accessibility: Use refined language but avoid overly technical jargon. The goal is to educate and entice, not intimidate. Frame exceptional coffee as an attainable 'simple pleasure.'
• •Maintain a Consistent Visual Identity: Ensure that all visuals from the website to social media reflect the clean, modern, and high-quality aesthetic of the brand. The copy and visuals should work together to create a cohesive experience.
• •Engage with the Community: In social media and email marketing, foster a sense of community. Ask questions, share customer experiences, and highlight local partnerships. This reinforces the approachable and community-oriented side of the brand.

Social Perception

The public perceives appliedartscoffee as a high-quality, artisanal coffee roaster. Customers and reviewers see them as a trustworthy source for exceptional and unique coffees. The founder's background as a chef is a significant factor in this perception, adding a layer of expertise and credibility. They are seen as a valued part of the local New Orleans food scene, contributing to the city's reputation for culinary excellence. The brand is appreciated for its clean, flavorful, and well-balanced roasts that appeal to both coffee connoisseurs and casual drinkers.

Copy Examples

• •Introducing our latest single-origin from the highlands of Ethiopia. With notes of bright citrus and delicate florals, it s a coffee that tells a story with every sip. We ve roasted it to let its natural character shine, turning your morning cup into a simple, beautiful pleasure. Discover a new favorite, crafted with a chef s attention to flavor.
• •Never miss a morning of exceptional coffee. Our subscription service delivers our latest roasts directly to your door, on your schedule. It s the easiest way to enjoy the simple pleasure of a perfectly crafted cup, every day. Subscribe and save 10% on every order.
• •Finding the perfect everyday coffee can be a challenge. That s why we created our House Blend. It s a beautifully balanced and approachable coffee that s perfect for any time of day. Roasted in small batches with a sharp focus on flavor, it s our way of making your daily ritual something special.
• •Come say hello at the Crescent City Farmers Market this Thursday! We ll be serving up our freshly roasted coffees, including our exclusive Project Pijao from our family s farm in Colombia. Taste the passion and craftsmanship that goes into every cup. We can t wait to share a coffee with you.
• •This medium roast from Guatemala is a testament to the power of simplicity. With comforting notes of chocolate and a hint of toasted almond, it s a smooth and satisfying coffee that feels like a warm hug in a mug. Sourced from a women-led cooperative, every bag supports a community dedicated to quality and sustainability.