Brand Tone

Helpful and Utilitarian

Brand Values

• •Problem-Solving
• •Accessibility & Convenience
• •NZ-Owned Identity
• •Quality & Reliability

Best Practices

• •Lead with the Solution: Always start by addressing the customer's problem directly. Frame every product as the answer to a common annoyance (e.g., "Stop your washer from walking," "Control any heat pump with one remote"). This aligns with the brand's utilitarian value.
• •Emphasize "Easy" and "Fast": Use words like "simple," "easy setup," "fast delivery," and "instant fix" throughout the copy. Customer perception is already strong in this area, and reinforcing it builds confidence.
• •Maintain a Helpful, Direct Tone: Avoid corporate jargon or overly elaborate language. Write as if you are a knowledgeable and helpful store owner giving practical advice. Keep sentences clear, concise, and focused on the product's benefits.
• •Incorporate "NZ-Owned" When Relevant: Casually mention the brand's local identity in places like the website footer, "About Us" page, and occasional social media posts. This builds trust and resonates with the target market.
• •Use Customer Testimonials as Copy: Leverage the positive reviews the brand already receives. Pull direct quotes like "Great service, easy to order online" into ad copy or product pages to provide authentic social proof that aligns perfectly with the brand's perceived strengths.

Social Perception

Reliable and Efficient

Copy Examples

• •Headline: Is your laundry routine a headache? Body: Silence the shake, rattle, and roll. Our Anti-Vibration Foot Pads and Stacking Mats absorb noise so you can enjoy a more peaceful home. NZ-owned and delivered fast. Shop the quiet revolution now.
• •Headline: Lost Your Heat Pump Remote? Ad Text: Get back in control with the Appliancepro Universal Remote. Works with all major brands. Easy setup, great price, and fast NZ-wide shipping. Order yours today.
• •Headline: You're the Pro. We've Got the Parts. Body: From stacking your dryer to replacing a cutlery basket, find simple, reliable solutions for your home appliances. Smart fixes for everyday life. Shop now.
• •Subject: Did that fix the trick? Here's what else we can do. Body: Hi [Customer Name], we hope your recent purchase from Appliancepro NZ is working perfectly! As an NZ-owned hub for clever home solutions, we're always adding new ways to make life easier. Explore our range of accessories designed for Kiwis, by Kiwis.
• •Headline: Bring Order Back to Your Dishwasher. Body: Cracked, broken, or missing cutlery basket? Our Universal Dishwasher Cutlery Basket is designed to fit most major brands, restoring your machine's functionality in an instant. Made from durable, heat-resistant material for a long-lasting, practical fix.