Brand Tone

Helpful and Customer-Centric, Professional and Reliable, Value-Oriented and Straightforward, Accessible and Modern

Brand Values

• •Customer Satisfaction
• •Service
• •Reliability
• •Competitive Pricing (Value)
• •Convenience and Ease
• •Growth and Adaptability

Best Practices

• •Prioritize 'Service, Reliability, and Price': Ensure these three core pillars are implicitly or explicitly woven into messaging. Copy should reflect a commitment to all three, showcasing how Appliance Giant delivers on these promises.
• •Emphasize Customer Support and Ease: Use language that reassures customers that help is available and the process is designed to be straightforward. Highlight 'customer obsession' through helpful tips, easy navigation, and clear communication channels.
• •Maintain a Professional yet Approachable Voice: Avoid overly casual slang or jargon, but also steer clear of overly corporate or impersonal language. The tone should feel like a knowledgeable and friendly expert.
• •Be Transparent and Trustworthy: Clearly state policies (like price match or returns), and be honest in product descriptions. Build trust by being upfront and reliable in all communications.
• •Focus on Benefits and Solutions: Instead of just listing features, explain how the products and Appliance Giant's service make the customer's life easier, better, or more enjoyable – 'Delivering a Better Tomorrow!' for the customer.

Social Perception

Trusted for Price and Range, Established and Experienced, Generally Positive Service Experience, Reliable Online Retailer, Customer-Focused Approach Appreciated

Copy Examples

• •Headline: Upgrade Your Home, Effortlessly. Great Deals, Expert Advice. Body: At Appliance Giant, we make finding the perfect appliance simple. From our family to yours, expect reliable service, unbeatable prices, and the support you need, every step of the way. Shop today and experience the Appliance Giant difference!
• •Headline: Your Kitchen Deserves the Best. So Does Your Wallet. Body: Discover top-brand kitchen appliances at prices that make sense. Our team is here to help you choose the right fit for your home and budget. Plus, with our price match guarantee, you always get the best deal.
• •Headline: Decades of Know-How, Delivered to Your Door. Body: Since 1991, we've been helping Australians create homes they love. Trust Appliance Giant for quality appliances, dependable delivery, and customer service that’s truly giant. Let’s build a better tomorrow, together.
• •Headline: Seamless Shopping, Powerful Performance. Body: Experience the ease of finding your next appliance online with Appliance Giant. Our cutting-edge platform and dedicated support team ensure a smooth journey from browse to buy, backed by our commitment to service, reliability, and price.
• •Headline: We’re Obsessed with Your Satisfaction. Body: Seriously. From guiding you to the perfect product to ensuring it arrives safely and on time, your happiness is our priority. That's the Appliance Giant promise: great products, great prices, and service you can count on.