Brand Tone

Approachable, personal, enthusiastic, community-focused, down-to-earth, and friendly.

Brand Values

• •Handmade & Artisan Quality
• •Ethical & Sustainable Practices
• •Creativity & Self-Expression
• •Quality & Timelessness
• •Passion & Personal Touch

Best Practices

• •Let Naomi's voice and dedication to her craft come through.
• •Use words like "you," "we," "love," "passion," "create," and "community."
• •Weave them naturally into product descriptions, social media posts, and website content.
• •For workshops, emphasize the fun, learning, and sense of accomplishment.
• •Maintain an approachable, personal, and enthusiastic tone.

Social Perception

Trustworthy, approachable, handmade with love, ethical, and eco-conscious.

Copy Examples

• •Book your spot and let your creativity shine.
• •Wear a story, feel the connection.
• •Give a piece of Appleye, give a piece of art.
• •Each piece evolves with you, telling its own unique story over time.
• •Discover the age-old art of metalsmithing with our ethically sourced, handmade jewellery.