Brand Tone

Functional, Reliable, and Direct

Brand Values

• •Efficiency
• •Convenience
• •Expertise
• •Quality
• •Value for Money

Best Practices

• •Prioritize Clarity and Action: Always use direct, unambiguous language. Start sentences with strong verbs and clearly state the benefit (e.g., "Get your key tomorrow," "Enter your code now"). Avoid jargon where possible, unless it's a specific key type the user is searching for.
• •Lead with the Solution: Customers are coming to the site with a problem. The copy should immediately present the solution. Frame all messaging around speed, ease, and reliability (e.g., "The fastest way to replace your office keys.").
• •Reinforce Trust and Expertise: Consistently mention the use of "high-quality materials," "precision cutting," and the ability to handle a "wide range of coded keys." This builds confidence in the product's reliability.
• •Incorporate Customer Language: Weave phrases and sentiments from positive reviews into the copy. Words like "fast," "easy," "convenient," and "great value" are powerful because they reflect real user experiences.
• •Maintain a Functional Tone: Avoid overly casual, humorous, or aspirational language. The tone should remain professional, helpful, and efficient, reflecting the nature of the service. The goal is to be a reliable tool, not a lifestyle brand.

Social Perception

Highly efficient and trustworthy problem-solver, perceived as a life-saver for urgent key needs, professional, competent, and superior to traditional alternatives due to better price and convenience.

Copy Examples

• •Lost your keys? Get a precision-cut replacement delivered tomorrow. Order by 3 pm for same-day dispatch.
• •Don't let a lost key lock you out of your work. Simply enter the code stamped on your lock, and we'll cut a high-quality replacement key. Fast, accurate, and secure, so you can get back to business without delay.
• •Coded Keys: Your online specialist for office and home keys. From filing cabinets to high-security front doors, we deliver quality-cut keys fast. Save time and money with our reliable next-day service.
• •Your Coded Keys Order Has Been Dispatched! It will be with you tomorrow.
• •At Coded Keys, we combine precision technology with family-run service to solve a simple problem: getting you the right key, right when you need it. We take pride in our quality and speed, because we know that a lost key is a problem you need solved yesterday.