Brand Tone

warm, inviting, natural, and family-friendly. Also artisanal and educational

Brand Values

• •Family & Community
• •Natural & Artisanal Quality
• •Sustainability & Eco-consciousness
• •Experience & Education
• •Sensory Beauty & Tranquility

Best Practices

• •Emphasize Sensory Language: Use descriptive words that evoke the sights, smells, and feel of the lavender farm (e.g., "fragrant," "vibrant purple," "calming," "sun-drenched fields," "gentle breeze"). This aligns with the core experience offered.
• •Maintain a Warm and Welcoming Voice: Address the audience in a friendly, approachable manner. Use inclusive language that makes people feel invited and part of the farm's community.
• •Highlight Artisanal and Natural Qualities: Consistently mention "handcrafted," "small-batch," "pure," "natural," and "sustainably grown" when describing products and practices. This reinforces the brand's commitment to quality and eco-consciousness.
• •Focus on Experience and Connection: Frame visits and products not just as transactions, but as opportunities for relaxation, learning, creating memories, and connecting with nature and family.
• •Be Authentic and Transparent: Share the story of the family farm, their commitment to sustainable practices, and the care that goes into their lavender. Honesty builds trust and resonates with the desired perception.

Social Perception

a beautiful and charming local agritourism destination. Customers and the public see it as a place to enjoy nature, experience the beauty of lavender, purchase quality, locally-made products, and participate in family-friendly activities. It's a respected member of the Southern Oregon Lavender Trail and contributes to the region's appeal. The farm is viewed as a welcoming escape that offers a relaxing and sensory-rich experience.

Copy Examples

• •Headline: Escape to a Purple Paradise: Discover Applegate River Lavender. Body: Breathe in the calming scent of pure lavender. Wander through vibrant fields, hand-pick your own bouquet, and explore our handcrafted, small-batch lavender goods. A family-owned farm experience awaits. Call to Action: Plan your visit today!
• •Headline: From Our Family Farm to Your Home: Pure Lavender, Crafted with Care. Body: At Applegate River Lavender, we pour our hearts into every plant and product. Experience the difference of artisanal essential oils, distilled only from the finest lavender flowers, and discover unique gifts made with love and sustainable practices. Call to Action: Shop our online store.
• •Headline: More Than Just Lavender: It's an Experience. Body: Join us for a delightful day in the Applegate Valley. Unwind with a picnic under shady trees, learn about lavender distillation, or simply soak in the stunning mountain views. Create lasting memories at Applegate River Lavender. Call to Action: See our upcoming classes & events!
• •Headline: Sustainable Beauty, Naturally Grown. Body: We're committed to gentle farming and eco-friendly practices, so you can enjoy the pure essence of lavender, guilt-free. Support a local farm that cares for the earth and its community. Call to Action: Learn about our sustainable farming.
• •Headline: Capture the Color: A Photographer's Dream at Applegate River Lavender. Body: With breathtaking vistas and an ocean of purple, our farm is a haven for photographers. We welcome you to capture the beauty or book a private session for that perfect golden-hour shot. Call to Action: Photography at the farm – find out more.