Brand Tone

inspirational, authentic, and urban

Brand Values

• •Authenticity
• •Individuality
• •Quality and Craftsmanship
• •Inclusivity
• •Community

Best Practices

• •Create a brand voice guide: This document should outline the brand's tone, values, and messaging guidelines. It should be shared with everyone who creates content for the brand.
• •Use a consistent vocabulary: Use the same keywords and phrases across all platforms to reinforce the brand's identity. For Appartement Rochard, these would include "identity," "authenticity," "urban," "luxury," "underground," and "community."
• •Tell a story: Every piece of content should tell a story that aligns with the brand's values. Whether it's the story of a garment, the founder, or a customer, storytelling helps create an emotional connection with the audience.
• •Be authentic and transparent: The brand's communication should be honest and reflect its values. This includes being transparent about the production process, the brand's mission, and even its challenges.
• •Engage with the community: Actively engage with the audience on social media and other platforms. This helps build a loyal community and reinforces the brand's image as being inclusive and accessible.

Social Perception

Due to the limited number of reviews, it is difficult to gauge the broad social perception of the brand. However, the existing online presence suggests that Appartement Rochard is perceived as a niche brand with a strong artistic direction. The collaboration with an illustrator for t-shirt designs further reinforces this perception. The brand's association with the "Why Not Factory" incubation program and its founder's story add a layer of authenticity and entrepreneurial spirit that can be appealing to a young, aspirational audience. The price point of the products, which range from €40 for a t-shirt to €2,350 for a jacket, indicates that the brand is targeting a clientele with a certain purchasing power, which may create a perception of exclusivity.

Copy Examples

• •This is not just a garment. It's a statement. Our new collection is for those who are not afraid to stand out, for those who wear their stories. #AppartementRochard #DressYourIdentity
• •Tired of the ordinary? So are we. Appartement Rochard is a Parisian brand that celebrates individuality and the fusion of luxury and urban culture. Discover our unique pieces and express your true self.
• •The 'IMANE' t-shirt is more than just a piece of clothing. It's a tribute to the passion of car racing and Italian football. With its bold design and high-quality materials, this t-shirt is made for those who live with passion and are not afraid to show it.
• •Welcome to the Appartement Rochard family. We are more than a brand; we are a community of creatives, rebels, and dreamers. Here, we celebrate what makes you unique. Discover our world and let's write our stories together.
• •Express yourself without saying a word. @[influencer] shows you how to style our iconic pieces and embrace your individuality. #AppartementRochard #FashionAsArt