Tono de Marca

Friendly, Adventurous, Practical, and Passionate

Valores de Marca

• •Quality and Durability
• •Practicality and Functionality
• •Adventure and Outdoor Lifestyle
• •Style
• •Community/Connection
• •Small Business & Handmade Ethos

Mejores Prácticas

• •Always Lead with Adventure and Practicality: Frame product benefits around how they enhance adventures and solve practical problems for dog owners (e.g., "Worry less about mud, explore more!").
• •Use Friendly, Engaging Language: Employ a conversational and approachable tone. Ask questions to encourage interaction. Use emojis where appropriate for the platform. Address the audience as fellow dog lovers and adventurers.
• •Highlight Handcrafted Quality and Local Roots: Subtly weave in the "handcrafted," "small business," and "Northern Ireland" aspects to reinforce authenticity and quality, especially as the founder's story is a key part of the brand.
• •Show, Don't Just Tell (with Visuals and Stories): Accompany copy with strong visuals of dogs and owners enjoying the products in adventurous settings. Share customer stories and testimonials that reflect the brand's values.
• •Maintain Enthusiasm and Passion: Let the genuine love for dogs and the outdoors shine through in the wording. Use positive and energetic language that reflects the "unleashed" spirit.

Percepción Social

Positive Customer Feedback, Trusted by Pet Owners, Supportive of Small Businesses, Engaged Community

Ejemplos de Copy

• •Instagram Post (New Product - Waterproof Dog Bed): Muddy paws? Rainy walks? Bring on the adventure! 🌧️🐾 Our new [Product Name] bed is 100% waterproof, ridiculously comfy, and a breeze to clean. Because more exploring means less worrying about the mess! #ApparelByUnleashed #AdventureDog #WaterproofDogGear #HoundAndHuman #PracticalPups
• •Facebook Ad (Biothane Lead Collection): Tired of soggy, smelly leads? Unleash the fun with our vibrant Biothane collection! Handcrafted in NI, these leads are built for every adventure – from beach zoomies to forest trails. Strong, stylish, and oh-so-easy to wipe clean. What colour will your furry friend rock? Shop now! [Link] #DogAdventures #Biothane #MadeInNI #UnleashTheAdventure #PracticalAndStylish
• •TikTok Video Caption (Showing a dog happily wearing their harness on a hike): Fuelled by adventure (and maybe a few treats 😉). Our Go Wilder Harness is designed for ultimate comfort and freedom on the trails. No more rubbing, just happy exploring! Where's your next adventure? ⛰️ #DogHarness #AdventurePup #TrailDog #ApparelByUnleashed #ExploreWithDogs #TikTokDogs
• •Website Banner (Homepage): For the Love of Dogs & Adventure. Discover handcrafted, waterproof gear that keeps up with every splash, sprint, and snuggle. Practicality, durability, and style – unleashed. #ApparelByUnleashed #AdventureMadeEasy
• •Email Newsletter Snippet (Promoting matching human apparel): Twinning is winning! 😉 Step out in style with your best friend. Our human apparel is designed with the same love for adventure and practicality as our dog gear. Comfy, durable, and ready for your next escapade together! Shop the coordinated look. [Link] #HoundAndHuman #MatchingOutfits #DogWalkingStyle #UnleashedTogether