Brand Tone

Helpful and Informative, Accessible and Friendly, Value-Oriented, Trustworthy and Reliable, Engaging (on social media)

Brand Values

• •Customer Wellbeing: Offering products that contribute to health, beauty, and overall wellness.
• •Accessibility: Providing a wide range of products at competitive prices, making them accessible to a broad audience.
• •Reliability and Trust: Ensuring genuine products, secure transactions, and dependable delivery.
• •Customer Satisfaction: Prioritizing a positive customer experience through good service, prompt responses, and addressing concerns.
• •Variety and Choice: Offering an extensive selection of brands and product categories to meet diverse needs.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., helpful, friendly, professional yet accessible), including do's and don'ts and example phrases. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to on each platform. While the core tone remains consistent, the expression might adapt slightly (e.g., more playful on TikTok, more informative on the blog).
• •Prioritize Clarity and Helpfulness: Ensure all copy is easy to understand and provides genuine value to the reader, whether it's information about a product, a health tip, or details about a promotion.
• •Be Authentic and Human: Use natural language. Avoid overly corporate jargon. Let the brand's personality shine through, making it relatable and building trust. Respond to comments and messages in a manner that reflects the established tone.
• •Review and Iterate: Regularly review your content across all channels to ensure consistency. Gather feedback (internal and external) and be willing to refine your tone as the brand evolves and you learn more about what resonates with your audience.

Social Perception

They are seen as a reliable online pharmacy/store with a vast product catalog and competitive pricing. Customers appreciate the frequent deals and promotions. Fast shipping and careful packaging are commonly highlighted positive aspects. The brand is perceived as a convenient and trustworthy source for health, beauty, and wellness products in Greece. While some isolated issues might arise (as with any retailer), the overarching sentiment is that they offer good value and service.

Copy Examples

• •Facebook/Instagram Post (Promotion): Shine brighter this summer! ✨ Explore our new collection of suncare essentials and enjoy 20% off all SPF 50+ products. Your skin will thank you! 😉 #Apothikimou #SummerGlow #SunProtection #HealthySkin #LinkInBio
• •Product Description Snippet (Website): Nourish your body from the inside out with our premium Omega-3 supplements. Sourced for purity and potency, they support heart health and cognitive function, helping you feel your best every day. Questions? Our expert pharmacists are here to help!
• •TikTok Video Caption (Engagement): Unboxing our latest beauty haul! 😍 Which product are you most excited to try? Let us know in the comments! 👇 #ApothikimouHaul #NewArrivals #BeautyFinds #GRWM #TikTokMadeMeBuyIt
• •Email Subject Line (Newsletter): Your Weekly Wellness Boost + Exclusive Deals Inside! | Apothiki Mou
• •Twitter Post (Health Tip): Did you know? Staying hydrated is key for radiant skin and energy levels! 💧 Aim for 8 glasses a day. Find your favorite reusable water bottle in our e-shop! #WellnessWednesday #HydrationTips #HealthyHabits #Apothikimou