Brand Tone

Approachable, customer-focused, detail-oriented, and proud.

Brand Values

• •Quality
• •Durability
• •Sustainability
• •Customer Satisfaction
• •Colombian Identity
• •Family
• •Responsible Manufacturing
• •Attention to Detail
• •Transformative Impact

Best Practices

• •Embrace the "Slow Fashion" Ethos: Use language that reflects sustainability, longevity, and responsible production, differentiating from fast fashion.
• •Focus on the "Why" Behind the Details: Don't just state features (e.g., "pre-washed"); explain the benefit (e.g., "to prevent shrinking and ensure lasting softness").
• •Incorporate the Family & Transformative Vision (Subtly): Where appropriate, especially in broader brand messaging or "About Us" sections, allude to the family origins and the desire to make a positive impact.
• •Highlight Colombian Identity: Emphasize the brand's Colombian heritage to connect with customers who value local products and craftsmanship.
• •Showcase Positive Customer Feedback: Integrate customer testimonials and reviews into marketing materials to build trust and credibility.

Social Perception

A reliable and trustworthy retailer known for high-quality, durable clothing, excellent customer service, and a commitment to sustainability and Colombian heritage.

Copy Examples

• •"We LOVE DETAILS": Every stitch, every button, every detail is carefully considered to bring you the best quality.
• •"100% COLOMBIAN BRAND": Proudly designed and made in Colombia, supporting local artisans and sustainable practices.
• •"Excellent quality and very friendly attention": Our customers say it best!
• •"The best attention, the best service and the best brand": We are committed to providing exceptional customer service.
• •"We believe in fashion that feels good, lasts long, and makes a difference": Join us in embracing slow fashion and responsible manufacturing.