Brand Tone

energetic, ambitious, community-focused, confident, and enthusiastic

Brand Values

• •Customization and Personalization
• •Quality and Craftsmanship
• •Entrepreneurial Spirit and Ambition
• •Community and Gaming Culture
• •Passion for Gaming

Best Practices

• •Embrace the Gamer Lexicon: Use language and terminology that resonates with the gaming community. This shows authenticity and a genuine understanding of your audience.
• •Highlight the Founder's Story: Continue to leverage the narrative of a young, ambitious founder. This story of passion and determination is a powerful differentiator and reinforces your brand values.
• •Showcase Community and Collaborations: Regularly feature the esports teams, streamers, and organizations you work with. This builds social proof and strengthens your position within the gaming ecosystem.
• •Maintain a Confident and Aspirational Voice: Your copy should always reflect the ambition and confidence of your brand. Use strong, energetic language that inspires your customers to achieve their own gaming goals.
• •Focus on Quality and Customization: In all your messaging, emphasize the superior quality of your materials and the endless possibilities of customization. This reinforces your core value proposition and justifies the premium nature of your products.

Social Perception

A legitimate and established provider of custom gaming merchandise, especially within the esports scene, known for responsiveness, credibility, and specialization in custom apparel.

Copy Examples

• •Your Team, Your Identity. Don't just play the game. Define it. With Aporia Customs, you get more than a jersey; you get a symbol of your team's dedication and style. Design your legacy today.
• •From Dream to Domination. We started with a passion for gaming and a drive to be the best. Just like you. Gear up with Aporia Customs and show the world what you're made of. Your victory starts here.
• •The Ultimate Customization Experience. Why settle for standard when you can have extraordinary? From custom controllers to unique apparel, we bring your vision to life. Unleash your creativity with Aporia Customs.
• •Built by Gamers, for Gamers. We're not just a company; we're part of the community. We understand the grind, the passion, and the desire to stand out. That's why every piece we create is crafted with the heart of a gamer.
• •Level Up Your Look. Your skills are elite, so your gear should be too. Aporia Customs offers the highest quality custom apparel and accessories to match your in-game prowess. It's time to look as good as you play.