Brand Tone

Trendy, Approachable, and Purpose-Driven

Brand Values

• •Quality and Craftsmanship
• •Unique Style and Individuality
• •Transparency and Trust
• •Social Responsibility
• •Customer-Centric Experience

Best Practices

• •Balance Trendiness with Timelessness: Use current slang and emojis on platforms like TikTok, but ensure the core message on the website and in product descriptions emphasizes lasting quality and style.
• •Always Circle Back to a Core Value: In promotional copy, weave in at least one key brand value. For instance, a post about a new design could mention its unique style, its quality materials (transparency), or the brand's mission (purpose-driven).
• •Use "NYC" as a Brand Anchor: Mentioning "New York brand" or "designed in NYC" adds a layer of authenticity and associates the jewelry with a global fashion capital.
• •Let the Mission Shine Through: Don't hide the philanthropic angle in the "About Us" page. Integrate the "style with purpose" message into banners, social media bios, and occasional posts to build a deeper customer connection.
• •Maintain a Confident, Welcoming Voice: Whether writing a product description or a social media caption, the tone should be confident in the quality and style of the products but remain friendly and approachable, avoiding overly exclusive or technical jargon.

Social Perception

Positive, though of a niche or growing brand. Perceived as a High-Quality Provider, Stylish and On-Trend, and Trustworthy.

Copy Examples

• •Your everyday style just got an upgrade. ✨ Meet our new Mixed Metals collection — designed in NYC for the trendsetter in you. Cool, quality pieces you'll live in. Shop the drop now at apoptosisnyc.com.
• •Style with purpose. Every piece you purchase from our curated collection of fine jewelry supports cancer research. Look good, do good. That's our promise.
• •Hey, trendsetter! We noticed you checking out our Sterling Silver Hoops. Don't just imagine how good they'd look. Make them yours and enjoy a piece of NYC style, crafted with quality and care. P.S. We use eco-friendly packaging!
• •An ancient symbol with a modern twist. Our .925 Sterling Silver Evil Eye Ring isn't just a chic statement piece; it's your new everyday guardian. Crafted with detail and made to last, because we're transparent about quality. Wear it alone or stack it up for a look that's uniquely you.
• •Voiceover: "That feeling when your new favorite necklace arrives. ✨ Unique, quality, and designed in our NYC studio. Plus, every apop piece helps support a cause close to our hearts. #apopnyc #jewelry #unboxing #stylewithpurpose"