Brand Tone

Innovative, performance-oriented, and community-focused; forward-thinking and committed to pushing boundaries; technical yet accessible; exciting and adventurous; conversational and engaging on social media.

Brand Values

• •Innovation
• •Quality and Durability
• •Performance
• •Safety
• •Community-Driven
• •Sustainability

Best Practices

• •Lead with Innovation and Performance: Always highlight the technological advancements and superior performance of the scooters. Use specific features and data to back up claims of being "cutting-edge" and "high-performance."
• •Emphasize Canadian Engineering and Quality: Consistently mention the "Designed in Canada" aspect as a marker of quality, reliability, and rigorous testing. This builds trust and justifies the premium positioning.
• •Foster a Sense of Community: Engage directly with your audience on social media. Feature user-generated content, ask for feedback, and use inclusive language like "riders," "community," and "join us."
• •Balance Technical Specs with a Thrilling Narrative: While technical details are important for the target audience, always connect them back to the emotional benefit – the freedom, fun, and improved quality of life that comes with riding an Apollo scooter.
• •Be Transparent and Responsive: Acknowledge and address customer concerns openly and honestly, as seen in forum interactions. This builds authenticity and shows a commitment to the customer experience, turning potential negative situations into opportunities to demonstrate brand values.

Social Perception

Widely praised for high-quality, innovative, and powerful scooters, fostering a strong community of enthusiastic riders. However, faces recurring criticism regarding customer service and product reliability issues, though the company proactively engages with feedback to improve processes.

Copy Examples

• •Headline: Ditch the Traffic. Discover the Ride. Body: Your daily commute just got a serious upgrade. The Apollo City combines award-winning Canadian engineering with exhilarating performance to transform your journey from a chore into the best part of your day. Smooth, powerful, and built to last. #RideApollo
• •Headline: Engineered for the Obsessed. Body: We geek out on the details so you can enjoy the ride. From our proprietary MACH 3 controller to our signature power regenerative braking, every element of the Apollo Phantom 2.0 is meticulously crafted for unmatched performance and control. This isn't just a scooter, it's a statement.
• •Headline: Your City, Unlocked. Body: Stop waiting, start riding. With up to 62 miles of range, the Apollo Pro gives you the freedom to explore every corner of your city. Powerful dual motors conquer any hill, while our 360° lighting system keeps you visible day and night. Where will you go first?
• •Headline: Built by Riders, for Riders. Body: We didn't just design the Apollo Go, we co-created it with thousands of riders like you. Your feedback fueled every decision, from the intuitive controls to the unibody frame. The result? A scooter that doesn't just get you there, it gets you. Join the community.
• •Headline: The Future is a World for People, Not Cars. Body: Over 80% of our daily trips are less than 10km. It's time for a smarter way to move. Apollo Scooters offers a sustainable, thrilling, and efficient alternative to car ownership. Join us in reclaiming our cities, one ride at a time. #MoveBetter