Brand Tone

Reliable and Trustworthy, Customer-Focused and Supportive, Knowledgeable and Experienced, Direct and Informative, Slightly Formal but Approachable

Brand Values

• •Quality and Durability
• •Made in USA
• •Customer Satisfaction
• •Reliability
• •Innovation (to some extent)
• •Eco-Friendliness (for solar options)

Best Practices

• •Prioritize Reliability and Durability in Messaging: Consistently use words like reliable, durable, long-lasting, high-quality, robust, and secure to reinforce the core product benefit.
• •Emphasize "Made in USA" and Quality Craftsmanship: Where appropriate, highlight that products are assembled in the USA, linking it to quality and dependability.
• •Maintain a Helpful and Accessible Customer Service Voice: Ensure all communication, from product descriptions to support interactions, is approachable, clear, and focused on assisting the customer. Use phrases like "we are here to help," "contact our experts," etc.
• •Be Direct and Informative: Provide clear, concise information about products, features, and benefits without excessive jargon. Focus on how the product solves customer problems (security, convenience).
• •Showcase Experience and Trustworthiness: Subtly weave in the brand's longevity (via DF Supply Family connection since 1982) and its position as a leading distributor to build confidence.

Social Perception

Positive for Product Quality, Dependable, Good Investment, Mixed on DIY Friendliness (without third-party kits), Limited Online Social Engagement

Copy Examples

• •Headline: Secure Your Peace of Mind. Day In, Day Out. Body: Apollo Gate Openers deliver American-assembled reliability you can count on. Explore our range of high-quality automatic gate operators and enjoy lasting security with the support of our dedicated team. Free shipping on all operators.
• •Headline: The Strength of American Engineering. The Smoothness of Apollo. Body: For over 40 years, the DF Supply Family has been committed to excellence. Nice Apollo Gate Openers continue that tradition, offering robust, dependable gate automation solutions built to withstand the elements and provide seamless access. Questions? Our experts are here to help!
• •Headline: Don't Settle for Less. Invest in Lasting Gate Performance. Body: Tired of unreliable gate systems? Upgrade to an Apollo gate operator. Known for their durability and high-quality construction, our systems are designed for years of consistent performance. Discover the Apollo difference today.
• •Headline: Power Your Property with Confidence: Solar & AC Options Available. Body: Whether you're off-grid or prefer eco-friendly solutions, Apollo offers powerful solar-compatible gate openers alongside traditional AC-powered units. Experience unmatched reliability, assembled in the USA. Our team is ready to help you find the perfect fit.
• •Headline: Expert Support, Every Step of the Way. Body: From choosing the right operator to ensuring smooth operation, Apollo Gate Openers is here for you. We pride ourselves on exceptional customer care and a comprehensive selection of parts and accessories. Secure your entrance with a name you can trust.