Brand Tone

Adventurous & Encouraging, Practical & Solution-Oriented, Accessible & Value-Conscious, Direct & Informative

Brand Values

• •Preparedness & Safety
• •Quality & Reliability
• •Adventure & Exploration
• •Customer Enablement
• •Value for Money

Best Practices

• •Focus on 'You' (The Customer): Frame copy around the customer's needs, aspirations, and how Apollo Hike products can help them achieve their outdoor goals (e.g., 'helping you to conserve energy and prevent injury').
• •Highlight Specific Benefits: Instead of generic claims, describe exactly how the gear benefits the user (e.g., 'keep you safe and hydrated on the trail').
• •Emphasize Adventure and Exploration: Use language that evokes the excitement of outdoor adventures (e.g., 'navigate the trail and set up camp after dark').
• •Promote Preparedness and Confidence: Reassure customers that with Apollo Hike gear, they can confidently handle any situation.
• •Address the current discrepancy in the 'About Us' sections to improve transparency and brand coherence.

Social Perception

A reliable and affordable brand that enables outdoor adventures for everyone.

Copy Examples

• •Let's Begin New Journey
• •One-stop-shop for all your outdoor adventure needs
• •Providing high-quality outdoor gear at affordable prices.
• •Make your next adventure a success.
• •Discover over latest arrivals.