Brand Tone

Energetic, Accessible, and Youth-Oriented

Brand Values

• •Passion for Fun & Adventure
• •Quality & Performance
• •Accessibility
• •Community
• •Versatility

Best Practices

• •Use an Action-Oriented Vocabulary
• •Balance Technical Specs with Emotional Benefits
• •Embrace the Community
• •Segment Your Voice
• •Be Visually Consistent

Social Perception

Perceived as a reliable entry-to-intermediate level brand offering good value, praised for solid construction and fair pricing, especially for beginners and children. Some criticisms exist regarding customer service and long-term durability for advanced users.

Copy Examples

• •Unleash the beast! The new Apollo Eagle has landed. Built with a reinforced alloy deck and ABEC-9 bearings for the smoothest ride and hardest tricks. Ready to take your skills to the next level? Tag your #ApolloCrew and show us what you've got! #ApolloFunsport #StuntScooter #Freestyle #NewGear
• •Tired of traffic? Glide through the city with the Spectre Pro. Featuring extra-large 200mm wheels for top speed and a dual suspension system to smooth out any bumps, your daily commute just became an adventure. Its one-click folding mechanism makes it the perfect grab-and-go partner. Flexible, fast, and fun.
• •Give your child the gift of outdoor fun with the Apollo Moonracer scooter! With an adjustable handlebar, a non-slip deck, and bright LED wheels for extra visibility, it's the perfect first ride. Built for safety, designed for smiles. Shop our kids' collection now.
• •You ride it, we share it! 🔥 This month's community spotlight is packed with incredible talent. Big thanks to everyone who tagged us! Want to be featured next? Upload your clips with #ApolloFunsport for a chance to be in our next video. Let's keep the community rolling!
• •Hey [Name], longer days and sunny skies are calling! Whether you're hitting the skatepark, cruising the boardwalk, or teaching the little ones to skate, we've got the gear to make it unforgettable. From stunt scooters to longboards, get everything you need for a summer of adventure. Use code SUMMER15 for 15% off your entire order.