Brand Tone

sophisticated, aspirational, confident, and empowering

Brand Values

• •Self-Expression and Individuality
• •Confidence
• •Quality and Attention to Detail
• •Customer Service
• •Community Engagement and Empowerment
• •Integrity and Being Memorable

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (sophisticated, empowering, confident), key messaging points (individuality, quality, confidence), and preferred vocabulary. Share this with anyone creating content.
• •Focus on "You" and Empowerment: Address the customer directly and frame product benefits around how they will feel and what they can achieve (e.g., "empower *you* to express," "help *you* walk with confidence").
• •Use Elevated Language (Without Being Alienating): Employ a vocabulary that reflects sophistication and quality (e.g., "curated," "meticulously selected," "distinction," "signature") but remains accessible and inspiring.
• •Highlight Individuality and Storytelling: Emphasize how the products help men tell their own story and express their unique personality, moving beyond just the functional aspect of the accessories. Connect to the founder's passion for detail and self-expression.
• •Maintain Consistency Across All Channels: Ensure the sophisticated and empowering tone is reflected not just in website copy and advertisements, but also in social media posts, email newsletters, and even customer service interactions.

Social Perception

stylish and community-focused business. The founder, Charles Davis Jr., is seen as a fashion-forward individual and an inspiring figure. The brand positions itself as a destination for men seeking quality accessories and a way to enhance their personal presentation.

Copy Examples

• •Headline: Elevate Your Everyday. Discover the Detail That Defines You. Body: It's more than an accessory; it's a statement. At A Polished Man, we curate pieces that empower you to express your unique style and walk with unshakable confidence. Explore our collection.
• •Headline: Craft Your Confidence. Body: The journey to a more polished you starts with the details. Our ties, pocket squares, and curated accessories are designed for the man who knows his worth and isn't afraid to show it. Find your signature.
• •Headline: Beyond the Suit: The Art of Personal Distinction. Body: Any man can wear a suit. A Polished Man stands apart. Our accessories are the finishing touches that transform your look from standard to statement. Make your mark.
• •Headline: Invest in Your Presence. Body: The details make the man. From boardroom to social gathering, our meticulously selected accessories ensure you command attention for all the right reasons. Shop the collection that speaks to your ambition.
• •Headline: More Than Fashion. It's Your Signature. Body: A Polished Man believes style is personal. Our mission is to provide the accents that complement your individuality and help you build a wardrobe that’s authentically you. Express yourself.