Tono de Marca

inspiring, ethical, and empowering

Valores de Marca

• •Ethical Production & Fair Trade
• •Social Impact & Empowerment
• •Global Citizenship
• •Sustainability & Durability
• •Transparency
• •Quality & Craftsmanship

Mejores Prácticas

• •Lead with Purpose: Always connect the product back to the "why" – the social impact and the artisans. Let the mission shine through every piece of copy.
• •Use Inspiring & Empowering Language: Words like "empower," "change," "impact," "future," "invest," and "partner" reinforce the brand's positive mission. Avoid overly transactional language.
• •Tell Human Stories: Share specific stories or general narratives about the artisans and communities Apolis supports. This makes the impact tangible and relatable.
• •Be Transparent & Authentic: Clearly communicate the ethical production processes, Fair Trade certifications, and B Corp status. Honesty builds trust and reinforces credibility.
• •Maintain a Hopeful & Positive Outlook: While acknowledging global challenges, the overall tone should be optimistic, focusing on the positive change Apolis and its customers can create together.

Percepción Social

Positive Association with Ethical Practices, High-Quality, Durable Products, Empowering and Meaningful Purchases, Good Customer Service, Premium Pricing, Niche but Respected

Ejemplos de Copy

• •Headline: Carry Change. Your Apolis Market Bag Empowers Artisans & Sustains Communities. Body: More than just a bag, it’s a statement. Handcrafted with purpose, each Apolis bag provides fair wages and a brighter future for the mothers who make them. Durable, stylish, and ethically made – carry what matters.
• •Headline: Built for Your Life. Designed for a Better World. Body: From market days to everyday adventures, our iconic Market Bag is made to last, carry over 100 lbs, and support our global artisan partners. Invest in quality, invest in people.
• •Headline: Global Citizen. Local Impact. Body: The Apolis name means "global citizen," and it’s a belief woven into every fiber of our bags. Your purchase directly supports ethical production and empowers communities worldwide. Join us in making a difference, one bag at a time.
• •Headline: The Bag That Gives Back: Style, Sustainability, and Social Good. Body: Discover the Apolis difference. Our customizable market bags are not just a chic accessory; they're a testament to fair trade, empowering women artisans in Bangladesh and promoting a more equitable world. Feel good about what you carry.
• •Headline: More Than a Purchase, It's a Partnership. Body: With Apolis, you're part of a movement. A movement that values people, champions ethical practices, and believes in the power of business to create lasting social change. Carry your values, everywhere you go.