Brand Tone

Activist, Intersectional, Empowering

Brand Values

• •Social Justice
• •Equity & Inclusivity
• •Anti-Oppression
• •Intersectionality
• •Artistic Integrity & Innovation
• •Community Engagement
• •Liberation & Decoloniality

Best Practices

• •Anchor in Your Mission: Always circle back to Apogee's core mission of uplifting underrepresented voices and interrogating the status quo. Every piece of copy should, in some way, reflect this commitment.
• •Use Intersectional Language Deliberately: Employ vocabulary that acknowledges and centers the complexities of identity (race, gender, sexuality, class, ability, etc.). Be explicit about who you are trying to reach and whose work you champion.
• •Maintain a Tone of Urgent Advocacy: Convey the importance and timeliness of the work Apogee publishes. The tone should feel active and engaged, not passive or purely academic. This involves addressing current social and political realities.
• •Empower, Don't Patronize: While focusing on marginalized voices, ensure the tone is empowering and validating, highlighting strength, resilience, and the vital importance of their contributions, rather than framing them solely as victims.
• •Be Both Intellectual and Accessible: The journal deals with complex ideas and high-quality literature, but the communication inviting people in (to read, submit, or support) should be clear, passionate, and welcoming to a community dedicated to these values, avoiding overly academic or exclusionary jargon where possible.

Social Perception

Respected & Award-Winning, Vital Platform, Politically Engaged & Courageous, High-Quality Literary Outlet, Community-Oriented

Copy Examples

• •Our screens are too loud with the same stories. Apogee Journal seeks your voice—the one forged in the margins, tempered by truth. Send us your fiction, poetry, essays, art that dismantle, that rebuild, that dare to imagine a more just world. We're listening. #SubmitToApogee #MarginalizedVoices #LiteraryResistance
• •Issue [X] is live. These aren't just words on a page; they are acts of witness, maps to new futures, echoes of resilience. Dive into poetry that sings defiance, fiction that unmasks power, art that reclaims space. Experience the Apogee. #NewIssue #RadicalArt #ReadDiversely
• •To platform truth in a world profiting from silence takes courage. And it takes community. Your support helps Apogee Journal continue to amplify writers and artists who challenge, inspire, and demand change. Invest in the voices shaping tomorrow. #SupportLiteraryJournals #ArtAsActivism #ApogeeCommunity
• •Join Apogee Journal for a reading and conversation that centers [specific theme, e.g., 'Queer Futures' or 'Decolonial Narratives']. Hear from the writers who are not just part of the conversation, but are actively reshaping it. Engage with us. #LiteraryEvent #SocialJustice #CommunityDialogue
• •At Apogee Journal, we believe literature is a revolutionary act. We publish the unapologetic, the unseen, the unheard. We are a home for stories that confront, that heal, that ignite. This is where art meets activism. This is Apogee. #LiteraryActivism #IntersectionalVoices #ApogeeJournal