Brand Tone

Empowering, Confident, Chic, Stylish, Approachable, Friendly, and Authentic

Brand Values

• •Confidence
• •Comfort
• •Style & Quality
• •Inclusivity
• •Authenticity

Best Practices

• •Frame all product descriptions and marketing messages around how the clothing will make the customer *feel* (confident, beautiful, powerful, comfortable) rather than just how it looks.
• •Use genuine language. Avoid overly technical jargon or marketing fluff. Share real customer stories and be transparent about the brand's mission to cater to natural body shapes.
• •Use words like "curated," "elegant," "stylish," "sophisticated," and "chic" consistently to describe products and the overall brand aesthetic, while still being approachable.
• •Ensure copy speaks to women of all shapes and sizes. Continue to use diverse models and reflect this inclusivity in how you describe sizing and fit (e.g., "designed for your natural body shape," "comfortable for all-day wear").
• •Encourage interaction in your copy. Ask questions, invite customers to share their experiences, and use a friendly, welcoming tone, especially on social media, reflecting the personal touch of the founder.

Social Perception

Positive customer feedback, empowering women, fashion-forward yet accessible, community-focused, self-possession, assurance, and coolness, especially in demanding situations, aligns with their message of confidence.

Copy Examples

• •Step into Your Power. Discover fashion that celebrates you. Aplomb Styles – Wear Your Confidence.
• •More than just a dress, it's a statement. The 'Seraphina' drapes beautifully to flatter your natural shape, blending timeless elegance with modern chic. Feel comfortable, look incredible, and own every room you walk into. #AplombStyles #ExudeConfidence
• •Real style, real confidence! ✨ We LOVE seeing how @[CustomerHandle] is rocking her Aplomb look. Our mission? To make you feel as amazing as you are, every single day. Tag us in your #AplombStyles to be featured! #WomenEmpoweringWomen #FashionForEveryBody
• •Just In: Styles Designed to Make You Shine ✨
• •At Aplomb Styles, we believe fashion should be fun, fearless, and a reflection of your unique spirit. We curate collections that prioritize comfort, celebrate your natural beauty, and empower you to live with aplomb. Because when you feel good, you look incredible.