Tono de Marca

Authentic, Serene, Artistic

Valores de Marca

• •Craftsmanship & Quality
• •Simplicity & Minimalism
• •Authenticity & Transparency
• •Mindful Living
• •Connection to Nature

Mejores Prácticas

• •Write from the Maker's Perspective: Always use a personal, first-person narrative ("I," "my," "me"). This reinforces authenticity and the direct artist-to-customer relationship that is central to the brand.
• •Emphasize the 'Slow' Process: Consistently reference the time, care, and intention that goes into each piece. Use words like "slowly crafted," "mindfully made," and "small batch" to contrast with mass production and highlight the value of craftsmanship.
• •Use Sensory and Evocative Language: Describe how the products feel, not just how they look. Talk about the "raw texture of the clay," the "smoothness of the glaze," and the "comforting weight in your hands" to create a tangible connection for the online customer.
• •Tell the Story of the Piece: Every product description or post should include a brief narrative. Where did the inspiration come from? What is its intended use or feeling? This elevates the object from a simple product to a piece of functional art with a history.
• •Maintain a Calm and Appreciative Tone: The copy should be free of urgency and aggressive sales language. Use phrases like "Thank you for your support," "I hope you enjoy," and "Ready for a new home" to foster a sense of a shared community and mutual respect, rather than a purely transactional relationship.

Percepción Social

The public and customers perceive Aplomb as a high-quality, artisanal brand. It is seen as a source for unique, beautiful, and meaningful objects that stand in contrast to mass-produced goods. The maker is viewed as a skilled artisan, and customers appreciate the direct connection and personal touch. The brand is considered trustworthy and genuine. Its audience consists of individuals who value design, craftsmanship, supporting small businesses, and a mindful approach to consumption and home life.

Ejemplos de Copy

• •Introducing the Salt Lake Mug. Inspired by the soft, cracked textures of dry earth, this piece is a joy to hold. The raw, sandy exterior gives way to a smooth, glazed interior, perfect for your daily brew. Each one is a small, quiet celebration of the beauty found in imperfection. Now available on the website.
• •Handmade ceramics for the quiet moments. Thoughtfully crafted objects to elevate your everyday.
• •Subject: The shelves are full again. After many quiet hours at the wheel, a new collection of handmade ceramics is now ready for your home. From our signature coffee mugs to a limited run of ridged planters, each piece has been slowly and carefully crafted here in the studio. Thank you for your patience and for supporting this small dream of mine.
• •Bring intention to your daily rituals. Aplomb creates minimalist, functional ceramics, handmade in Australia. Each piece is unique, crafted to be used and loved for years to come. Discover pottery with a soul. Shop now.
• •The final touch. Watching the glaze transform in the kiln is always the most magical part of the process. Can’t wait to show you how these turn out. ✨ #pottery #ceramics #handmade