Brand Tone

Thoughtful, Elegant, Warm, Purposeful, Authentic

Brand Values

• •Sustainability
• •Quality & Craftsmanship
• •Thoughtful Design
• •Community
• •Mindful Consumption
• •Generosity & Care

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Aplat's tone (Thoughtful, Elegant, Warm, Purposeful, Authentic) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "Why," Not Just "What": Always tie product features back to the core brand values. Instead of just saying "organic cotton bag," explain *why* organic cotton is used (sustainability, care for the planet, quality).
• •Use Evocative and Sensory Language: Appeal to the senses and emotions connected with food, sharing, and well-designed objects. Words like "cherish," "gather," "nourish," "crafted," "mindful" can reinforce the tone.
• •Maintain Visual and Verbal Harmony: Ensure the copy on the website, social media, and all marketing materials aligns with the clean, elegant, and natural aesthetic of the product photography and brand visuals.
• •Engage Authentically: When interacting with customers on social media or in responses, maintain the warm, thoughtful, and community-oriented tone. Personalize responses where possible and show genuine appreciation.

Social Perception

Positive & Aspirational, Eco-Conscious Choice, Design-Savvy, Premium Niche, Trusted

Copy Examples

• •Carry your culinary creations with intention. Our [Product Name] tote, mindfully crafted from organic cotton, embraces your dishes with an elegant, zero-waste design. Share food, share joy, sustainably.
• •The simple act of sharing a meal, elevated. ✨ Our Plat culinary totes are designed to make those moments of connection even more beautiful and effortless. Crafted with care in San Francisco, for a more sustainable way of gathering. #Aplat #SustainableLiving #CommunityTable #MadeInSF
• •New from Aplat: Thoughtfully Designed for a Life of Purpose.
• •At Aplat, we believe in the power of thoughtful design to foster connection and promote a more sustainable world. Each piece is a testament to craftsmanship, community, and the simple joy of giving.
• •Partner with Aplat: Offer your customers mindfully made goods that blend beauty, utility, and a deep respect for our planet.