Brand Tone

sophisticated, respectful, educational, and elegant

Brand Values

• •Heritage & Tradition
• •Innovation & Modernity
• •Craftsmanship & Quality
• •Luxury & Elegance
• •Functionality

Best Practices

• •Always anchor the brand story in its rich history. Use phrases like "Since 1804," "A 400-year tradition," and "From the historic Yazaemon Kiln" to build authority and emotional connection.
• •Employ an elegant and descriptive vocabulary. Words like "meticulous," "artisanal," "heirloom," "legacy," "reinterpret," and "contemporary" align with the premium positioning.
• •Consistently use the "tradition meets innovation" narrative. Frame products as the seamless blend of age-old techniques and modern design sensibilities to appeal to both traditionalists and modern consumers.
• •Briefly explain the meaning behind traditional patterns (e.g., Kissho auspicious motifs) or the complexity of a technique (e.g., hand-brushed glazes). This adds value and justifies the premium price point.
• •Ensure that the copywriting tone always matches the clean, minimalist, and elegant visual identity of the brand's photography and design. The words should feel as crafted and considered as the porcelain itself.

Social Perception

A premium, high-end brand that seamlessly merges traditional Japanese craftsmanship with modern design. Perceived as an innovator revitalizing a traditional industry, highly regarded by those interested in luxury homewares, ceramics, and Japanese culture, and seen as timeless yet contemporary.

Copy Examples

• •The Japan Snow Flared Bowl. Where a 200-year legacy of craft meets 21st-century design. Each piece is hand-brushed with a unique glaze to achieve a matte texture reminiscent of powder snow, then finished with pure platinum. An heirloom for the modern home. #AritaPorcelainLab #JapaneseCraftsmanship #ModernHeirloom
• •From the Yazaemon Kiln, since 1804. Arita Porcelain Lab reinterprets centuries of Japanese artistry for the contemporary lifestyle. Discover tableware that doesn't just serve food, but tells a story. #AritaWare #JapanLuxury
• •Your home is a gallery. Your tableware should be art. Arita Porcelain Lab combines 400 years of tradition with a minimalist aesthetic to create pieces that are both functional and breathtaking. Experience the art of Japanese porcelain. Shop our collection now.
• •The Kissho pattern, a symbol of good fortune, is reimagined in a monochrome palette. By retaining traditional motifs while modernizing the color scheme, we create a piece that honors the past and embraces the future. Handcrafted by our artisans in Arita, Japan, this plate is a testament to enduring elegance.
• •Tradition is an accumulation of innovations. Introducing our new 'M' series —a collaboration that explores the essence of aroma and form. Designed for the discerning palate, each cup is a dialogue between master craftsmanship and modern ritual. Experience the future of Arita ware.