Brand Tone

aspirational, elegant, and personal

Brand Values

• •Elegance and Quality
• •Individuality and Self-Expression
• •Customer-Centricity
• •Meaning and Connection
• •Community

Best Practices

• •Lead with the "Why": Always connect the product back to the core values of elegance, self-expression, and celebrating personal moments. Don't just sell a necklace; sell a "cherished memory" or a "touch of grace.
• •Use Evocative and Elegant Language: Incorporate words like "timeless," "grace," "elegance," "radiant," "divine," and "cherish" to maintain the aspirational and sophisticated tone.
• •Foster a Sense of Community: Use inclusive language like "our family," "our community," "we," and "us." Encourage user-generated content by asking customers to share their stories and photos.
• •Maintain a Personal Touch: Remind customers that the brand is run by a small, dedicated team. This can help build trust and a more personal connection, which is crucial given the current perception issues.
• •Be Consistent Across Platforms: While the format may change (e.g., short-form video on TikTok vs. polished photos on Instagram), the core message and tone should not. The "goddess-inspired," elegant, and personal narrative should be a consistent thread through all communications.

Social Perception

The design and aesthetic of the jewelry are appreciated, described as "stunning," "godly," and "beautiful." However, this is severely undermined by widespread negative feedback regarding business operations, including major issues with delivery and a lack of response from customer service, leading to accusations of being a "scam" or "fraudulent.

Copy Examples

• •Inspired by the goddess of love, our new 'Seraphina' necklace is more than just an accessory—it's a whisper of grace for your everyday. Crafted for the moments you cherish. Shine on. #AphroditeAccessories #TimelessElegance
• •At APHRODITE, we believe beauty is personal. Our collections are designed to celebrate your individuality with every piece. Find the accessory that speaks to you and enjoy a touch of luxury, every day.
• •Channel the grace and charm of a goddess. Our signature collection, inspired by timeless beauty, is meticulously crafted to make you feel extraordinary.
• •That feeling when your new favorite piece arrives. It's not just jewelry; it's a little piece of magic. Ready to make every day feel a little more divine with APHRODITE.
• •Being part of our community means celebrating beauty and individuality together. We see you, we appreciate you, and we're honored to be a part of your moments. Here’s a sneak peek at our upcoming collection, just for you.