Brand Tone

Confident, professional, efficient, and trustworthy.

Brand Values

• •Achievement/Success
• •Efficiency and Speed
• •Skill/Expertise
• •Trustworthiness/Security
• •Customer Satisfaction

Best Practices

• •Maintain a confident and professional tone.
• •Emphasize efficiency, speed, and skill in achieving in-game goals.
• •Address concerns about account safety and legitimacy by highlighting 'no cheats' and VPN use.
• •Use testimonials or satisfaction guarantees to reinforce trustworthiness.
• •If using informal German ('Du'), ensure it's consistent with the target demographic.

Social Perception

A helpful service for players looking to efficiently achieve specific in-game goals while emphasizing legitimacy and security to counter negative perceptions within the wider gaming community.

Copy Examples

• •Get your Apex badges now!
• •Experience professional boosting.
• •Professional, reliable, and results-driven.
• •Many satisfied customers!
• •Fast service, good communication, and efficiency