Brand Tone

Friendly and Approachable, Quality-Focused and Trustworthy, Convenience-Oriented, Celebratory and Joyful

Brand Values

• •Apreciamos los pequeños detalles que hacen la diferencia (We appreciate the small details that make the difference).
• •Proponemos soluciones para afrontar retos (We propose solutions to face challenges).
• •Evolucionamos buscando la mejora continua (We evolve seeking continuous improvement).
• •Transformamos lo ordinario en extraordinario (We transform the ordinary into extraordinary).
• •Incentivamos la convivencia (We incentivize coexistence).
• •Trabajamos aportando nuestros talentos al equipo (We work contributing our talents to the team).

Best Practices

• •Always Emphasize Quality and Freshness: Use words like "premium," "finest ingredients," "fresh," "homemade," and "high-quality" consistently when describing products to reinforce the value of quality.
• •Focus on Convenience and Ease: Highlight how APETIT simplifies life for its customers. Phrases like "ready-to-eat," "effortless," "simplify your day," and "convenient solution" will resonate with their target audience.
• •Incorporate the "Joy" and "Well-being" Aspect: Weave in the emotional benefits of their food, linking it to happiness, comfort, and overall well-being, reflecting their slogan and purpose. Use uplifting and positive language.
• •Maintain a Friendly and Approachable Voice: Write as if you are speaking to a friend or a valued community member. Use welcoming language, be responsive to inquiries, and maintain a warm tone across all communications.
• •Showcase Variety and Adaptability: Regularly highlight the breadth of their offerings, including traditional favorites, healthy options (keto, gluten-free), and seasonal specials, to appeal to a wide range of tastes and dietary needs, demonstrating their value of "proposing solutions" and "evolving."

Social Perception

Positive: Customers generally seem pleased with the taste, quality, and variety of food offered. This is evident from social media comments and the high number of likes/reviews on some platforms. Reliable Source for Meals: They are perceived as a go-to for convenient, ready-made meals for various occasions, from daily needs to special events. Innovative with Dietary Options: The inclusion of keto and gluten-free products likely appeals to a health-conscious segment of the market, positioning them as adaptable to current food trends. Local and Accessible: With multiple physical locations and delivery services, they are seen as an accessible option for their target area in Monterrey.

Copy Examples

• •Headline: Simplify Your Day, Delight Your Palate. APETIT: Joy Served. Body: Tired of cooking but craving something delicious and homemade? APETIT Catering & Store brings you premium, ready-to-eat meals crafted with the finest ingredients. From comforting classics to healthy keto options, we transform everyday meals into extraordinary moments. Taste the joy today!
• •Headline: Gather Joyfully. Let APETIT Handle the Feast! Body: Special occasion coming up? Or just a Tuesday night that deserves a treat? At APETIT, we believe in creating joy through flavors. Our catering and store options are designed to make your gatherings effortless and delicious, because we appreciate the small details that make a big difference. Explore our menu!
• •Headline: Keto Never Tasted So Good. Healthy Choices, APETIT Quality. Body: Sticking to your health goals doesn't mean sacrificing flavor. APETIT's range of gluten-free and keto-friendly meals and snacks are made with the same premium quality and care as all our dishes. Facilitate your healthy lifestyle with delicious, ready-to-enjoy options.
• •Headline: From Our Kitchen to Your Table: Experience the APETIT Difference. Body: Since 2001, we've been dedicated to preparing premium packaged foods that bring convenience and delight to your table. Our commitment to continuous improvement means you always get the best. Discover your new favorite meal at APETIT Catering & Store.
• •Headline: More Than Just Food, It's a Moment of Well-being. Body: APETIT's purpose is simple: to delight your palate, facilitate your day-to-day, and generate well-being. Our chefs pour their talent into every dish, transforming ordinary ingredients into extraordinary culinary experiences. Join the APETIT family and taste the care in every bite.