Brand Tone

Professional, Functional, Fashion-Forward, Stylish, Upbeat, Trendy, Empowering, Confident, Approachable, Community-Oriented

Brand Values

• •Quality & Durability
• •Innovation & Functionality
• •Style & Individuality
• •Sustainability
• •Empowerment
• •Community Focus

Best Practices

• •Consistently use terminology and address pain points relevant to hair stylists and salon professionals (e.g., "bleach-proof," "color work," "salon life"). Keep the tone professional yet approachable and inspiring.
• •Weave in mentions of durability, style, sustainability, and empowerment naturally within product descriptions, social media captions, and website copy.
• •Always showcase *both* the practical benefits (bleach-proof, durable) and the aesthetic appeal (stylish, fashion-forward, confidence-boosting).
• •Use a slightly more informal, energetic, and humorous tone on platforms like TikTok, while maintaining professionalism. Show the human side of the brand.
• •Ensure that the language used aligns with the brand's visual identity (e.g., modern, clean, stylish). Create a style guide for reference if multiple people are creating content.

Social Perception

Positive for target audience, High-Quality & Reliable, Modern & Trendy, Supportive of Professionals

Copy Examples

• •Headline: Elevate Your Artistry. Work Fearlessly. Body: Spills? Stains? Bleach? Bring it on. Ape the Label’s innovative, bleach-proof apparel keeps you looking sharp and feeling confident, so you can focus on what you do best. #ApeTheLabel #StyleWithoutLimits
• •Headline: Designed by Artists, For Artists. Body: We get it. You need workwear that’s as resilient and creative as you are. Ape the Label combines salon-proof durability with fashion-forward design, because your canvas isn’t the only place for masterpieces. #SalonStyle #ProfessionalEdge
• •Headline: Unleash Your Confidence. Wear Ape. Body: Step into your power with apparel that works as hard as you do. Our comfortable, stylish, and oh-so-durable pieces are made to move with you, protect you, and let your true talent shine. #EmpoweredByApe #FearlessFashion
• •Social Media Post (TikTok/Instagram): (Video: Stylist easily wipes away a color spill from an Ape the Label apron, smiling) Caption: "Oops" moments happen. Ruining your outfit doesn't have to. 😉 Our bleach-proof, water-resistant gear means you stay flawless from the first client to the last. Link in bio to shop the look! #ApeTheLabel #SalonProof #StylistLife #BleachProofClothing
• •Product Description Snippet (for a new bleach-proof top): Meet your new salon essential. Crafted from our signature eco-friendly, bleach-proof fabric, this top isn't just about surviving the day—it's about owning it in style. Effortless comfort meets unshakeable durability.