Brand Tone

Inspirational and Aspirational, Friendly and Approachable, Helpful and Guiding, Focus on Comfort and Wellness, Modern and Stylish

Brand Values

• •Customer Well-being and Comfort: Creating spaces where people feel their "best, true, inspirational and comfortable self" is a core intention.
• •Affordable Design: Providing "AFFORDABLE DESIGNER FURNITURE" is a stated value.
• •Quality: The brand claims to "ONLY SOURCE THE BEST MATERIALS + DESIGNS PARTNERS".
• •Accessibility: Helping customers create relaxing homes "without spending loads of money on fancy designers."
• •Inspiration: Offering "unique, pretty and special pieces" to inspire customers.
• •Sustainability and Safety (especially for kids' products): Prioritizing eco-friendly materials, non-toxic finishes, and adherence to Australian safety standards for children's furniture.

Best Practices

• •Emphasize "Feeling" and "Experience": Consistently use words that evoke comfort, wellness, inspiration, and the positive emotional impact of a well-designed space (e.g., "sanctuary," "haven," "feel your best").
• •Reinforce the idea that beautiful design is accessible.
• •Highlight Both Aesthetics and Affordability/Quality: Balance the aspirational aspect of designer looks with the practical benefits of affordability and good materials, reinforcing the core value proposition.
• •Be Authentic and Relatable: Continue the personal touch seen in the "About Us" section where appropriate.
• •When the copy speaks of "calmness and relaxation," be sure to follow through in the details of the copy.

Social Perception

The brand is perceived as a source for stylish and modern home decor, but trustworthiness is questioned by some due to negative customer reviews regarding customer service and product issues. Mixed customer experience as some are happy, other feel scammed.

Copy Examples

• •Because your space should feel as good as it looks.
• •Free shipping Australia-wide.
• •Create a calm and relaxing home without spending loads of money on fancy designers.
• •Discover unique, pretty, and special pieces to inspire your perfect space.
• •Shop our collection of affordable designer furniture, sourced from the best materials.