Brand Tone

Sophisticated & Elegant, Aspirational & Exclusive, Authoritative & Curatorial, Passionate & Reverent, Visually-driven

Brand Values

• •Culture & Knowledge
• •Luxury & Craftsmanship
• •Beauty & Aesthetics
• •Exclusivity & Legacy
• •Passion & Storytelling
• •Savoir-faire & Heritage
• •Innovation within Tradition

Best Practices

• •Evoke a sense of wonder, aspiration, or intellectual curiosity.
• •Reinforce the luxury aspect and justify the premium positioning.
• •Resonate with the desire for unique, high-quality objects.
• •Reflect the taste and lifestyle of the target audience.
• •Maintain a sophisticated, elegant, and visually-driven approach in all communications.

Social Perception

Symbol of Luxury and Sophistication, Purveyor of 'Coffee Table Books' as Art Objects, Cultural Authority, Aspirational Brand, Gift-Worthy, International Recognition, Family Legacy

Copy Examples

• •"Step into a world where culture meets luxury. Explore our curated collection of exquisite books, each a masterpiece of art and knowledge."
• •"Indulge in the art of luxury bookmaking. Our handcrafted tomes are more than just books; they are objets d'art that elevate any space."
• •"Discover the ultimate collection for the discerning connoisseur. Limited edition and handcrafted, these books are a testament to timeless elegance."
• •"Assouline: the first luxury brand on culture. We invite you to immerse yourself in a world of beauty, sophistication, and unparalleled craftsmanship."
• •"Create a chic and personalized library setting with our exclusive furniture and home fragrances, designed to complement our iconic books."