Brand Tone

Passionate and Caring, Trustworthy and Expert, Friendly and Approachable, Direct and Informative

Brand Values

• •Safety and Quality
• •Bird Enrichment and Well-being
• •Customer Satisfaction
• •Transparency
• •Affordability (relative to quality)

Best Practices

• •Prioritize Bird Welfare in Language: Always frame product benefits around the bird's safety, enrichment, and happiness. Use words like "safe," "non-toxic," "enriching," "stimulating," "joyful," and "healthy."
• •Share the Passion: Don't be afraid to let the genuine love for birds shine through. Use enthusiastic and caring language. Incorporate the founder's story and the "tested by our flock" aspect where appropriate to build connection.
• •Be Specific and Transparent About Quality: Clearly communicate the types of materials used (e.g., "furniture-grade PVC," "stainless steel") and their benefits (e.g., "lead and heavy metal-free," "UV-resistant," "impact-resistant"). This builds trust.
• •Maintain a Helpful and Approachable Voice: Even when providing technical details, keep the language easy to understand. In customer service interactions and FAQs, aim for a friendly, patient, and informative tone.
• •Show, Don't Just Tell, with Customer Stories: Leverage customer reviews and photos (with permission) in marketing materials. This reinforces the brand's claims about quality and bird enjoyment authentically, using the voice of satisfied customers which aligns with the caring and community-focused aspect of the brand.

Social Perception

Highly Positive, Reliable and Trustworthy, Caring for Birds, Good Customer Service

Copy Examples

• •Homepage Banner: "Give Your Feathered Friend the Gift of Joyful, Safe Play. At Bemorebirds, we pour our passion for parrots into every handcrafted stand and toy, because a happy bird makes a happy home."
• •Product Description (for a playstand): "Crafted with love and the highest-quality, bird-safe materials, The Indulger playstand is more than just a perch – it's a paradise for your parrot. Designed by bird lovers, for bird lovers, ensuring every climb is secure and every moment is enriching."
• •About Us Snippet: "From our flock to yours. We're Matt and the BeMoreBirds family, and we believe every bird deserves a stimulating, safe environment. That’s why we meticulously design and test each product with our own feathered companions, ensuring only the best for yours."
• •Social Media Post (Instagram - with a picture of a bird enjoying a toy): "Seeing your birds thrive is our greatest reward! ❤️ Our Happy Cups are designed for endless fun and safe clacking, because we know a playful parrot is a healthy parrot. What does your feathered friend love most about their BeMoreBirds setup? #Bemorebirds #Parrot Enrichment #SafeBirdToys #HappyParrot"
• •Email Newsletter Subject Line: "Unlock More Chirps: Discover Toys Your Parrot Will Truly Adore!" (Body snippet: "We get it - your bird's happiness is paramount. That's why we're dedicated to creating enriching, durable, and completely non-toxic play experiences, so you can have peace of mind while they play their heart out.")