Brand Tone

Elegant & Refined, Artistic & Historical, Passionate & Dedicated, Authentic & Artisanal, Poetic & Evocative, Timeless

Brand Values

• •Preservation of Heritage & Craftsmanship
• •Authenticity & Quality
• •Artistic Passion & Creativity
• •Timeless Elegance
• •Made in France/French Savoir-Faire
• •Mindful Practices & Slow Craftsmanship

Best Practices

• •Embrace Storytelling: Weave the brand's origin story—the discovery of domino papers, the homage to Madame de Pompadour, and the founders' passion—into your narratives to reinforce authenticity and historical connection.
• •Use Evocative and Elegant Language: Employ descriptive adjectives and sensory details that reflect the artistry, quality, and historical richness of the products. Words like "meticulous," "exquisite," "timeless," "handcrafted," "heritage," and "artisanal" should be staples.
• •Highlight the "Handmade" Aspect: Consistently emphasize that products are hand-printed, hand-colored, and created using traditional techniques. This justifies the quality, uniqueness, and potentially higher price point.
• •Maintain a Sophisticated and Cultured Voice: Avoid overly casual slang or overly aggressive sales language. The tone should be respectful of the craft and the discerning nature of the clientele. Think of it as speaking from an art historian's or a master artisan's perspective.
• •Visual and Verbal Harmony: Ensure that the language used in all communications (website, social media, product descriptions) aligns with the brand's visual identity, which is deeply rooted in 18th-century French aesthetics – elegant, refined, and often with a touch of rustic charm.

Social Perception

Highly Respected & Admired, Luxurious & Exclusive, Artistic & Cultured, Charming & Poetic, Aspirational, Seen as a "Treasure Trove"

Copy Examples

• •Headline: Reviving 18th-Century Artistry, One Hand-Painted Sheet at a Time. Body: Discover the timeless elegance of Antoinette Poisson, where heritage craftsmanship breathes life into exquisite domino papers and fabrics. Each piece, a testament to French savoir-faire, is meticulously printed and colored by hand in our Parisian atelier, echoing the intimate charm of historic interiors.
• •Headline: The Soul of Paris, Woven into Every Thread. Body: Step into a world where artistry meets history. Antoinette Poisson offers a curated collection of wallpapers, textiles, and decorative objects, each handcrafted with passion and precision. Let the spirit of 18th-century France adorn your modern sanctuary.
• •Headline: More Than Wallpaper, It's a Piece of History. Body: Named for the discerning Marquise de Pompadour, A Paris chez Antoinette Poisson rediscovers the lost art of domino paper. Our artisans employ centuries-old techniques to create unique designs that tell a story of elegance, tradition, and enduring beauty.
• •Headline: The Gentle Art of Handcrafted Interiors. Body: Embrace the authentic charm of slow craftsmanship. From delicate floral motifs to intricate geometric patterns, our collections are hand-printed and painted, ensuring every wallpaper, fabric, and object d'art is a unique masterpiece, crafted with devotion in Paris.
• •Headline: Antoinette Poisson: Where Timeless Design Meets Artisanal Passion. Body: Journey with us to an era of refined beauty. Our domino papers and decorative arts are born from a dedication to preserving French heritage, offering an enchanting glimpse into the savoir-faire that has captivated for centuries.