Brand Tone

Professional, Innovative, and Authoritative

Brand Values

• •Technological Excellence and Innovation
• •Quality and Reliability
• •Customer-Centricity
• •Global Partnership

Best Practices

• •Lead with the Solution, Not Just the Spec: Instead of only stating "4K resolution," frame it as "Delivering 4K resolution for true-to-life detail in every frame." Connect technical features to tangible benefits for the client (e.g., immersion, reliability, creative freedom).
• •Use an Authoritative and Confident Tone: Leverage project credentials and partnerships. Use strong, confident language like "pioneering," "leader," "trusted by," and "setting the standard." Avoid tentative or overly casual language.
• •Speak the Language of Your B2B Audience: Incorporate industry-specific terminology correctly (e.g., XR, DCI-P3, virtual production, ProAV) to demonstrate expertise and resonate with professionals in the field.
• •Emphasize Global Reach and Reliability: Consistently mention the international scope of projects, global service centers, and robust warranties. This builds trust and positions AOTOS as a stable, world-class partner for large-scale investments.
• •Maintain Visual and Textual Consistency: Ensure all copy, whether on the website, in a press release, or on social media, aligns with the professional and innovative tone. Pair the copy with high-quality, professional images and videos of actual installations, as these are powerful testimonials in their own right.

Social Perception

AOTOS is perceived by its industry peers, clients, and partners as a high-end, reliable, and technologically advanced manufacturer of premium LED displays.

Copy Examples

• •AOTOS: Engineering Vision. Delivering Spectacle.
• •Challenge: Bring the fast-paced action of the ASEAN Football Championship to fans across 10 nations with flawless clarity. Solution: AOTOS's state-of-the-art perimeter and stadium displays. We’re proud to have powered the region's top football events, delivering reliable, high-impact visuals that capture every moment. #AOTOS #LEDtechnology #LiveEvents #SportsBroadcasting
• •Don't just build a set. Build a new reality. AOTOS's XR solutions and award-winning RM Series LED panels offer the ultra-high contrast and seamless immersion today's virtual productions demand. From Finland to Japan, see why the world's leading studios build with AOTOS. #VirtualProduction #XR #LEDdisplay #FilmTech
• •Introducing the next leap in visual clarity. Our new MIP (Micro In Package) Series offers limitless scalability and unparalleled color consistency for any environment. See the innovation firsthand at our booth at #IBC2024. Link in bio for a demo. #AOTOSinnovates #LEDscreen #AVtweeps #ProAV
• •Partner with AOTOS and Bring DCI-Certified LED Cinema to Your Market