Brand Tone

Sentimental & Heartfelt, Personal & Unique, Appreciative & Celebratory, Modern & Clean, Gift-Oriented

Brand Values

• •Memorability & Sentimentality: Creating products that serve as lasting reminders of important moments and connections.
• •Personalization & Individuality: Offering unique items tailored to specific people and events.
• •Celebration of Connections: Highlighting the importance of relationships and marking special occasions.
• •Quality & Craftsmanship: Implied through the presentation of unique, well-designed products.
• •Joy of Giving: Emphasizing the positive emotions associated with selecting and presenting a thoughtful gift.

Best Practices

• •Focus on Emotion: Always tie product features back to the feelings they evoke – love, nostalgia, joy, connection. Use emotive language.
• •Highlight Uniqueness: Continuously emphasize the personalized and custom nature of the gifts. Use words like "unique," "one-of-a-kind," "tailor-made," "personal."
• •Speak in "Gift Language": Frame products as solutions for gift-giving dilemmas. Talk about occasions, the joy of surprising someone, and creating lasting memories for the recipient.
• •Keep it Visually Evocative: Use descriptive language that helps the customer imagine the product in their or the recipient's space, and picture the moment of receiving it.
• •Maintain a Warm and Appreciative Voice: When interacting with customers or writing general copy, ensure the tone is friendly, grateful, and celebratory of their life events. Use positive and encouraging language.

Social Perception

Customers and the public likely perceive Aotea NZ as a provider of thoughtful, unique, and emotionally resonant gifts. The brand is seen as a good option for personalized presents that go beyond generic offerings. There's an association with special occasions and the desire to give something meaningful. The visual appeal of the products (star maps, city maps) likely contributes to a perception of the brand as modern and aesthetically pleasing.

Copy Examples

• •Headline: Capture Their Night, Forever. ✨ Body: Remember that perfect moment under the stars? Our custom star maps turn your special date into a timeless piece of art. The perfect anniversary gift to say "I love you to the moon and back." Create yours today.
• •Headline: The City Where Your Story Began. 🏙️ Body: From the first hello to a lifetime of memories, map the moments that matter. Design a custom city map of your most cherished place. A unique gift that brings their favorite coordinates home.
• •Headline: Celebrate Their World: A Gift as Unique as They Are. 🎁 Body: Looking for a truly personal present? Our custom prints (star maps, city maps, moon phases) are designed to celebrate their unique journey and the moments that define them. Give a gift that will be treasured for years to come.
• •Social Media Post: Image: A beautifully styled photo of a customer's star map in their home. Caption: We're so touched to see our star maps become a part of your special memories! ✨ [Customer Tag] shared this beautiful shot of their anniversary gift. What moment would you love to capture? #AoteaGifts #StarMap #PersonalizedGift #AnniversaryGift #MadeWithLove #MemoriesForever
• •Product Description Snippet (for a Moon Phase print): Relive the magic of that unforgettable night with a custom moon phase print. Was it a first kiss, a new beginning, or a quiet moment of wonder? We'll recreate the exact lunar phase, creating a beautiful and deeply personal reminder of a time that means the world to you. The perfect sentimental gift for birthdays, anniversaries, or just because.