Brand Tone

Innovative, Supportive and Empowering, Reliable and Trustworthy, Direct and Informative

Brand Values

• •Innovation
• •Quality
• •Customer-Centricity
• •Accessibility/Affordability
• •Efficacy
• •Integrity and Responsibility

Best Practices

• •Back up claims with references to research, innovation, or specific product capabilities.
• •Highlight patient independence and progress.
• •Avoid overly sensationalizing technology; focus on its practical application and reliability.
• •Clearly explain product features and their applications in rehabilitation.
• •Emphasize the practical benefits of the products, such as ease of use and effectiveness for specific conditions.

Social Perception

Aopuqi is perceived as a provider of specialized medical equipment designed to aid in recovery and improve mobility, focused on both home and clinical rehabilitation. They are also seen as a technologically advancing company with products that offer practical utility.

Copy Examples

• •Take Control of Your Rehabilitation with Aopuqi's Home-Use Devices.
• •From robotic hand therapy to versatile pedal exercisers, achieve your mobility goals with confidence and convenience.
• •Our devices, like the advanced Bladder Scanner, are developed to provide precise, reliable data for healthcare professionals, while our limb and hand rehabilitators offer new levels of freedom for patients.
• •Reclaim Your Life.
• •We provide the tools to help you navigate the path to recovery with greater ease and efficacy.