Brand Tone

Informative & Educational, Professional & Trustworthy, Caring & Reassuring, Naturalistic & Pure, Aspirational yet Accessible

Brand Values

• •Naturalism
• •Safety & Purity
• •Efficacy & Results-Oriented
• •Healthy Beauty
• •Customer Confidence
• •Korean Beauty Expertise

Best Practices

• •Lead with "Natural & Safe": Consistently highlight the natural origin of ingredients and the absence of harsh chemicals in product descriptions, social media posts, and all marketing communications.
• •Educate on Benefits: Clearly articulate the specific problem each product solves and how its natural ingredients contribute to that solution. Avoid vague claims.
• •Embrace "Healthy Beauty" Philosophy: Frame product benefits around achieving and maintaining naturally healthy hair and skin, rather than focusing on temporary fixes or purely aesthetic, artificial outcomes.
• •Maintain a Professional yet Approachable Voice: Combine expert language when discussing product efficacy and K-Beauty science with a warm, understanding tone that acknowledges customer needs and concerns.
• •Ensure Visual-Verbal Harmony: All copy should align with the clean, modern, and natural-feeling aesthetic of AOMI's visual branding. The language should feel as pure and trustworthy as the images suggest.

Social Perception

AOMI is likely perceived as an authentic Korean beauty brand specializing in solutions for hair (particularly scalp) and skin concerns. Consumers would generally expect high-quality, effective products consistent with K-Beauty standards. The brand's emphasis on "naturalistic" formulations and "safe ingredients" would appeal to individuals conscious about product content. It is viewed as a problem-solving brand for those seeking targeted treatments. Global shipping and wholesale options suggest an expanding international presence and ambition.

Copy Examples

• •Is your scalp feeling sensitive? Find gentle relief with AOMI’s PureCalm Scalp Shampoo. Infused with nature’s soothing botanicals, it cleanses without stripping, leaving your scalp comfortable and your hair healthy. Trust Korean nature for your scalp’s wellbeing.
• •Rediscover your skin's youthful vitality. AOMI's VitaRenew Serum combines potent, nature-derived antioxidants with Korean skincare science to target fine lines and boost radiance. Experience effective, healthy aging, free from harsh additives.
• •Experience the AOMI difference: Where Korean innovation meets nature's purity. Our premium hair and skincare solutions are designed for healthy beauty you can see and feel. #AOMIKorea #HealthyBeauty #NaturalSkincare #KBeauty
• •Dreaming of fuller, more resilient hair? AOMI's VolumeBoost Hair Treatment is expertly formulated with natural energizers to fortify each strand from the root. Embrace visibly thicker hair with confidence, the Korean way.
• •Don't let damage define your hair. AOMI's KeratinRepair Mask deeply nourishes and reconstructs, using safe, effective ingredients to restore strength and shine. Learn how nature and science can revive your hair. Click to explore!