Tono de Marca

Personal and Approachable, Enthusiastic and Passionate, Stylish and Aspirational (yet accessible), Informal and Friendly, Authentic

Valores de Marca

• •Uniqueness and Individuality
• •Sustainability and Conscious Consumption
• •Curation and Quality
• •Personal Style and Self-Expression
• •Passion for Vintage

Mejores Prácticas

• •Embrace Dy Ferreyra's Voice (The Personal Touch): Continue using first-person narratives (especially from Dy), colloquialisms where appropriate (particularly on Instagram), and a friendly, approachable tone. Even on the website, let the passion for vintage shine through.
• •Highlight the Garimpo Story: Consistently use terms like garimpo, achado único, (unique find), peça com história (piece with history) to reinforce the value of curated, special items. Explain what makes each piece a treasure.
• •Focus on Uniqueness and Self-Expression: Frame products not just as clothes, but as tools for expressing individuality. Use language that empowers customers to create their own style.
• •Subtly Weave in Sustainability: While style is key, gently remind the audience of the sustainable aspect of choosing vintage. This can be done through hashtags or occasional dedicated posts/storylines.
• •Maintain Visual and Verbal Cohesion: Ensure the language used in captions and descriptions aligns with the visual aesthetic of the photos (stylish, often artistic, showcasing the unique character of the items). If the visuals are warm and inviting, the copy should be too.

Percepción Social

Boutique Vintage Store, Influencer-Led, Community-Focused, Trustworthy (within its community), Fashion-Forward and Trendy (within the vintage niche)

Ejemplos de Copy

• •✨ Garimpo Gold! ✨ Just unearthed this timeless wool blazer – imagine the stories it could tell! Perfect for adding a touch of classic charm to your look. Size M. DM me to make it yours and start its next chapter! 😉 #OakVintage #GarimpoChique #VintageBlazer #ModaSustentavel #AchadoUnico
• •Fall in love with this one-of-a-kind 70s floral maxi dress. Each stitch whispers tales of bygone eras, ready for you to add your own. Lovingly selected for its unique print and flattering silhouette, it’s more than a dress – it’s a piece of history waiting to be re-loved. Wear it and let your true colors shine. #VintageDress #SlowFashion #UniqueFind #OakVintageStyle
• •(Video of Dy trying on items) Hey lovelies! 👋 Fresh batch of garimpos just landed and I couldn't wait to show you! 😍 Which one is your fave? Swipe up for details or send me a message! Let's find your next treasure together! #VintageTryOn #NovidadesVintage #BrechoOnline #DyFerreyra
• •Choose Vintage, Choose a Greener Closet 🌿. At Oak Vintage, every piece you find is a vote for sustainable style. Our 'garimpos' aren't just beautiful; they're a chic way to reduce fashion waste and embrace a more conscious way of dressing. Discover unique items that tell a story and feel good doing it. #OakVintageConsciente #ModaComProposito #VintageSustentavel
• •Tired of fast fashion? Discover Oak Vintage: unique, handpicked vintage treasures curated by Dy Ferreyra. Find pieces with soul that tell your story. ✨ Shop our latest 'garimpos' and express your unique style! [Link to Website] #OakVintage #ModaVintage #EstiloUnico #BrechoBrasil #AchadosComAlma