Brand Tone

Enthusiastic & Creative, Accessible & Beginner-Friendly, Trendy & Fashion-Forward, Supportive & Instructional, Quality-Conscious (aspirational)

Brand Values

• •Creativity & Self-Expression
• •Quality & Innovation
• •Accessibility & Affordability
• •Customer Empowerment
• •Environmental Consciousness (emerging)
• •Safety (claimed)

Best Practices

• •Know Your Audience, Speak Their Language: Understand that the Aokitec customer is likely interested in current trends, DIY beauty, and expressing creativity. Use an upbeat, encouraging, and slightly informal tone. Incorporate relevant emojis and popular nail community hashtags where appropriate (especially on social media).
• •Emphasize Ease and Empowerment: Consistently highlight how Aokitec products make it simple for anyone (especially beginners) to achieve professional-looking results at home. Use phrases like "easy to use," "beginner-friendly," "your at-home salon," "unlock your creativity."
• •Show, Don't Just Tell (Visually and Verbally): Pair copy with high-quality images and videos of vibrant nail art, tutorials, and user-generated content. Let the copy complement these visuals by being descriptive and inspiring (e.g., "Dive into a world of color," "Achieve that perfect shimmer").
• •Maintain a Supportive and Instructional Voice: Even in promotional copy, weave in helpful tips or direct users to tutorials. This reinforces the brand's value as a helpful resource, not just a product seller. Use phrases like "Here's how," "Pro-tip," "Learn to create..."
• •Be Authentic and Address Feedback (Internally): While the external tone is positive and enthusiastic, internally acknowledge and address customer feedback regarding product quality or issues. This allows for product improvement, and transparent communication (where appropriate, e.g., "new improved formula") can build trust. Ensure claims about quality and safety are accurate and consistently messaged.

Social Perception

DIY Solution, Good for Beginners, Value for Money, Mixed Quality/Durability, Trendy & Fun

Copy Examples

• •Unleash your inner nail artist! ✨ Our new [Product Name] kit has everything you need to create stunning, salon-quality manis at home. Dive into vibrant colors and let your creativity shine!
• •New to dip powder? No worries! Aokitec makes it easy. Our beginner-friendly [Product Name] set guides you step-by-step to flawless, long-lasting nails. Get ready for compliments!
• •Why just follow trends when you can set them? 😉 Explore endless nail art possibilities with Aokitec's [Product Name] collection. From chic nudes to dazzling glitters – your perfect shade awaits!
• •Stop dreaming about perfect nails and start creating them! Our [Product Name] delivers professional results without the salon price tag. Stronger, beautiful nails are just a dip away. #AokitecDIY
• •Your nails are a canvas. Express yourself with Aokitec! 💅 Our [Specific Product, e.g., Polygel] is designed for easy application and stunning, durable designs. What masterpiece will you create today?