Brand Tone

Joyful & Celebratory, Elegant & Sophisticated, Warm & Approachable, Artistic & Creative, Caring & Sincere

Brand Values

• •Family
• •Community & Philanthropy
• •Artistic Integrity & Craftsmanship
• •Color & Joy
• •Everyday Luxury & Versatility
• •Ethical Sourcing

Best Practices

• •Always Weave in "Color" and "Joy": Whether directly mentioning colorful gemstones or evoking feelings of happiness and celebration, ensure the copy reflects the brand's vibrant spirit.
• •Emphasize "Everyday Luxury": Balance sophistication with approachability. Use elegant language but ensure it feels inclusive and highlights the wearability of the pieces for various aspects of life.
• •Share the Story Authentically: When appropriate, subtly link back to the brand’s values of family, community, and philanthropy. This builds a deeper connection beyond just the product.
• •Highlight Montreal Craftsmanship & Ethical Sourcing: Reinforce the quality and integrity behind the brand by mentioning that pieces are handmade in Montreal with ethically sourced materials. This appeals to conscious consumers.
• •Maintain a Warm and Personal Voice: Especially on social media, adopt a tone that is friendly, engaging, and reflects the family-run nature of the business. Respond to comments and messages with genuine warmth.

Social Perception

A brand with a meaningful story, High-Quality & Beautiful, Colorful & Unique, Versatile, Trustworthy, Aspirational yet Attainable

Copy Examples

• •Live life in full color. ✨ Discover the new [Collection Name] by Anzie Jewelry, handcrafted in Montreal to bring a burst of joy to your everyday. #AnzieJewelry #LaVieEnCouleur #EverydayLuxury
• •More than just jewelry, it’s a legacy of love. Each Anzie piece carries our story of family, community, and giving back. Wear a symbol of hope and artistry. #AnzieCares #Philanthropy #MadeWithMeaning
• •From your morning meeting to an evening gala, Anzie’s Dew Drop Collection offers timeless elegance that moves with you. Effortless style, designed for every moment. #AnzieStyle #VersatileJewelry #MontrealChic
• •The art of fine jewelry, born in Montreal. Our artisans meticulously handcraft each piece, transforming ethically sourced gemstones into wearable art. Experience the Anzie difference. #AnzieCraftsmanship #HandmadeJewelry #EthicalLuxury
• •Sparkle Alert! ✨ Don’t miss our exclusive online event! Find your next treasured piece and add a touch of Anzie color to your collection. Swipe up to explore! #AnzieEvent #JewelrySale #TreatYourself