Brand Tone

aspirational, rugged, and authentic

Brand Values

• •Quality & Durability
• •Authenticity & Tradition
• •Adventure & Freedom
• •Chilean Heritage

Best Practices

• •Always start product descriptions and communications by highlighting the premium materials (100% wool, genuine leather). This immediately sets a tone of quality and authenticity.
• •Employ verbs and adjectives that suggest adventure, durability, and freedom. Words like "explora" (explore), "descubre" (discover), "resistente" (resistant), and "auténtico" (authentic) should be staples in your copy.
• •Ensure all visual content on social media aligns with the rugged, adventurous tone. High-quality images of products in natural, challenging, or beautiful landscapes are more powerful than sterile studio shots.
• •Address the customer as a fellow adventurer. Keep the language confident and direct, avoiding overly corporate jargon or cliché marketing phrases. The voice should feel like it's coming from a craftsman, not a corporation.
• •Frame your items as timeless investments for a life of exploration. The copy should emphasize that these are not disposable fashion items but lifelong companions for creating stories and memories.

Social Perception

The public perception of Anzestral appears to be that of a reputable provider of high-quality, stylish, and durable artisanal goods. The brand is seen as a source for authentic ponchos and leather accessories that embody a rustic and adventurous aesthetic. The clear and simple purchasing process outlined on their website contributes to a perception of reliability. The lack of negative reviews or public complaints suggests a satisfied customer base. The brand is perceived as more of a high-end artisanal outfitter than a fast-fashion company, appealing to consumers who value longevity and timeless style.

Copy Examples

• •Hecho para el frío. Creado para durar. (Made for the cold. Created to last.) The adventure doesn't wait for the weather to improve. Our Premium Poncho, woven from 100% sheep's wool, is more than just warmth; it's your companion on every peak and trail. #Anzestral #HechoEnChile #AventuraSinLímites
• •Tu próxima aventura merece un sombrero a su altura. The sun, the wind, the road. Our water-repellent leather hat not only protects you, it defines you. Designed for the explorer within you. Discover the Anzestral collection. [Link to website]
• •Más que una billetera, una herencia. Handcrafted from genuine leather, our wallet is designed to age with you, telling the story of your travels in every mark and fold. A timeless design that transcends fleeting trends.
• •In Anzestral, we believe that what you wear should be as authentic as you are. That's why each of our products, from wool ponchos to leather accessories, is made with a dedication to quality and tradition. Equip yourself for life. Explore Anzestral.
• •Anzestral: Viste la tradición. Vive la aventura. (Anzestral: Wear the tradition. Live the adventure.)