Brand Tone

Specialized/Niche-focused, Knowledgeable/Expert, Friendly/Approachable, Traditional/Established, Service-Oriented

Brand Values

• •Quality
• •Expertise/Passion
• •Customer Service
• •Availability/Accessibility
• •Community Connection

Best Practices

• •Emphasize Expertise and Passion: All communications should reflect a deep understanding and genuine love for narrow gauge modeling. Use specific terminology where appropriate, and share insights that demonstrate knowledge.
• •Maintain a Friendly and Personal Voice: Even in written communication, strive for an approachable and helpful tone, as if speaking to a fellow enthusiast. The "Meet The Owners" page is a good example of this.
• •Highlight Quality and Authenticity: Consistently use language that reinforces the commitment to providing high-quality, authentic models, especially for second-hand items.
• •Be Service-Oriented in All Interactions: Whether it's an email, a product description, or a (future) social media post, the underlying message should be one of helpfulness and a willingness to assist customers in their hobby.
• •Connect with the Community: Continue to reference involvement in shows and the broader narrow gauge community. If social media is adopted, content should aim to engage with this community, share news, and foster discussions.

Social Perception

A Specialist Retailer, Reliable and Trustworthy, A Traditional Hobbyist Shop, Knowledgeable Resource

Copy Examples

• •Headline: Your Journey into Authentic Narrow Gauge Starts Here. Body: At Anything Narrow Gauge, we share your passion for the unique world of narrow gauge railways. Discover our curated selection of quality new and pre-owned live steam locomotives and essential accessories. Decades of expertise, at your service.
• •Headline: Still Searching for That Elusive Piece? We Can Help. Body: Can't find that specific narrow gauge model? With our extensive network and dedication to the hobby, Anything Narrow Gauge is your trusted partner in sourcing those hard-to-find treasures. Friendly advice and mail order available.
• •Headline: More Than Just Models – It's a Passion for Steam. Body: We're not just a shop; we're enthusiasts. Anything Narrow Gauge is an approved Roundhouse dealer and a long-standing name on the show circuit, offering good quality secondhand live steam and all you need to keep your railway running.
• •Headline: From Track to Tender: Your Narrow Gauge Needs, Covered. Body: Whether you're starting your first narrow gauge layout or adding to a cherished collection, find everything from Peco trackwork to specialized locomotive care products at Anything Narrow Gauge. Expert knowledge, friendly service.
• •Headline: Meet Us at the Next Show! Or Browse Our Collection Online. Body: A familiar face on the show circuit, Simon Whenmouth of Anything Narrow Gauge brings years of experience and a hand-picked selection of new and quality second-hand live steam. Explore our latest arrivals online or catch us at an upcoming event.