Brand Tone

innovative, authoritative, premium, aspirational, visually impressive, community-focused, rugged capability, performance-oriented

Brand Values

• •Innovation & Engineering Excellence
• •Performance & Capability
• •Quality & Durability
• •Customization & Style
• •Customer Focus & Support

Best Practices

• •Emphasize Innovation: Consistently highlight the patented technology and the engineering superiority of the hydraulic system. Use terms like 'revolutionary,' 'patented,' 'advanced,' and 'precision-engineered.'
• •Showcase Versatility & Performance: Balance the 'show truck' appeal with practical benefits like maintained ride quality, towing capacity, and adaptability. Use active, powerful verbs.
• •Maintain a Premium Feel: Use high-quality visuals (professional photography and videography of impressive builds). Language should be confident and sophisticated, reflecting the investment customers are making.
• •Be Authoritative but Accessible: Clearly explain the technical aspects and benefits of the system without being overly jargonistic. The 'How It Works' section on the website is a good example. Ensure customer support and dealer information is easy to find.
• •Engage with the Community: Feature customer builds and testimonials on social media and the website. Foster a sense of belonging to an exclusive group of owners who value top-tier modifications. Use hashtags and encourage user-generated content.

Social Perception

high-end & expensive, innovative & 'cool factor', show truck focused, influencer associated, good ride quality & performance, limited availability (vehicle specific)

Copy Examples

• •Headline: Elevate Your Domination. Any Level Lift: Patented Hydraulic Control. Body: Go from stock stealth to show-stopping height in seconds. Our revolutionary hydraulic suspension system delivers unmatched adjustability without compromising your truck's performance or ride quality. Raise the Standard. (Tone: Authoritative, Innovative, Performance-focused)
• •Headline: Your Truck, Your Rules. Any Level, Any Time. Body: Why choose between a lifted beast and a daily driver? With Any Level Lift, get both. Our system offers over 13 inches of on-the-fly height adjustment, giving you ultimate control and head-turning style. (Tone: Aspirational, Benefit-driven, Bold)
• •Headline: Engineered for Extremes. Built for You. Body: From the SEMA show floor to your demanding lifestyle, Any Level Lift systems are crafted with precision-engineered components and premium materials like King Shocks. Experience the pinnacle of adjustable suspension technology. (Tone: Quality-focused, Rugged, Confident)
• •Headline: Don't Just Lift It. Transform It. Body: Any Level Lift isn't just a kit; it's a statement. Redefine your truck’s presence with the ultimate in hydraulic ride height control. Visit our gallery and see how owners are changing the game. (Tone: Visually Impressive, Community-focused, Premium)
• •Headline: Precision Adjustability. Uncompromised Ride. Body: Our patented lever arm technology ensures your steering and alignment remain true, no matter the height. Experience the freedom to adapt to any terrain or task with the touch of a button. Any Level Lift – Innovation in Motion. (Tone: Technical, Benefit-Oriented, Innovative)