Brand Tone

Caring & Thoughtful, Artisanal & Passionate, Ethical & Conscious, Warm & Inviting, Luxurious & High-Quality

Brand Values

• •Personalization & Celebration: "Each candle is uniquely personalized, we believe that every moment deserves to be celebrated and cherished."
• •Quality & Craftsmanship: "Hand-crafted with care, using only the finest ingredients to ensure a long-lasting and luxurious burn."
• •Health & Well-being: "Non-toxic. Coconut wax is toxin-free, no pesticides and GMO-free... Healthy burn."
• •Sustainability & Eco-consciousness: "Eco-friendly. Coconut wax is more sustainable than soy... Our coconut wax is considered a renewable, sustainable crop."
• •Ethical Practices: "Vegan, 100% Phthalate-free, not tested on animals, and completely paraffin-free." Giving 5% of profits to charity.
• •Customer Happiness: Aiming to provide products "guaranteed to make you smile."
• •Local & Small Business: "An Yen Garden is a New Zealand owned business located in Wellington." "Our candles are individually handcrated and hand-poured at our studio in Wellington, New Zealand."

Best Practices

• •Develop a Brand Voice Chart: Document key attributes of your brand voice (e.g., Warm, Ethical, Artisanal, Thoughtful) and list "do's and don'ts" for language, specific words to use/avoid, and the overall feeling to convey.
• •Prioritize "You" Over "We": While it's good to share your story, focus copy on the customer's needs, desires, and how your products benefit *them* and help *them* express sentiments. Frame values in terms of customer benefits (e.g., "Enjoy a clean, healthy burn" instead of just "We use non-toxic wax").
• •Weave Values into Storytelling: Instead of just listing values like "eco-friendly," tell small stories or provide details that demonstrate this. For example, explain *why* coconut wax is a sustainable choice. This makes the values more tangible and memorable.
• •Maintain Consistency Across All Platforms: Ensure the tone used on your website (product descriptions, About Us page) matches the tone on Instagram captions, Facebook posts, TikTok videos, and even customer service interactions. Every touchpoint should reinforce the brand's personality.
• •Review and Refine Regularly: As the brand evolves, periodically review your copywriting examples and guidelines to ensure they still accurately reflect your core identity and resonate with your target audience. Gather feedback if possible.

Social Perception

Emerging Brand, Positive Associations (Implied), Trust (Shopify Platform), Potential for Community Building

Copy Examples

• •Headline (Website/Social Media): "Light Up Their Day. Hand-Poured Coconut Wax Candles, Uniquely Personalised in Wellington."
• •Product Description Snippet (for a personalized anniversary candle): "Years of love, beautifully illuminated. Our hand-crafted coconut wax candle, personalized with your special date and names, offers a warm, inviting glow and a premium, non-toxic fragrance. A truly heartfelt way to celebrate your journey together, ethically made in New Zealand."
• •Instagram Caption: "Creating moments that matter ✨ Each Anyen Garden candle is more than just a beautiful scent; it's a hand-poured embrace of pure coconut wax, ethically sourced and lovingly personalized in our Wellington studio. Gift a memory, a feeling, a smile. #AnyenGarden #PersonalisedGiftsNZ #CoconutWaxCandles #HandmadeWithLove #EcoFriendlyLuxury #ShopLocalNZ"
• •"About Us" Snippet: "At Anyen Garden, we pour our hearts into every creation. From our Wellington studio, we lovingly hand-craft personalized coconut wax candles using only the finest vegan, non-toxic ingredients. We believe in gifts that are as kind to the planet as they are to your loved ones. That's why we're committed to sustainability and giving back to our community."
• •Promotional Email Subject Line: "A Personalised Glow Just For Them (Psst... It's Eco-Friendly Too!)"