Brand Tone

Empowering, Educational, and Convenient

Brand Values

• •Efficiency and Time-Saving
• •Health and Nutrition
• •Sustainability and Safety
• •Innovation
• •Quality and Durability

Best Practices

• •Lead with the Benefit, Not the Feature: Focus on the end result like more time, less effort, delicious food.
• •Use Simple, Encouraging Language: Avoid complex jargon, make the copy feel like a helpful friend.
• •Educate to Build Trust: Acknowledge and overcome microwave skepticism by explaining how and why the products work.
• •Leverage Social Proof and Authority: Regularly feature customer testimonials, user-generated content, and mention the partnership with David Chang.
• •Maintain Visual and Tonal Consistency: Ensure a clean, modern, and friendly aesthetic and helpful, inspiring tone across all communications.

Social Perception

Primarily positive, viewed as a "game-changer" for time-poor individuals due to speed and convenience. Praised for high quality, aesthetics, and ability to overcome microwave skepticism, partly due to the David Chang association. Some minor critiques on price point, initial learning curve, and lack of handles on some designs, but customer service is strong.

Copy Examples

• •That 6 PM "what's for dinner?" panic? Gone. Cook a healthy, delicious meal from scratch in minutes. Welcome to the microwave revolution. #CookAnyday
• •No-Stir Risotto in 20 Minutes? Yes, Really.
• •Cook Smarter, Not Harder. Unlock the power of your microwave for delicious, home-cooked meals in record time.
• •Your new secret weapon for meal prep. From perfectly fluffy grains to hearty one-dish soups for the whole family, this dish does it all. Cook, serve, and store—all in one. Less mess, less stress.
• •We LOVE seeing what you're making! 🥳 Look at this incredible veggie-packed curry from @[user_handle]—made from start to finish in their Anyday. Who knew your microwave had this magic in it? Show us your creations with #AnydayMagic!