Brand Tone

Playful & Humorous, Sophisticated & Luxurious, Creative & Innovative, Conscious & Responsible, Personal & Approachable, Quintessentially British

Brand Values

• •Creativity & Individuality
• •Craftsmanship & Quality
• •Sustainability & Responsibility
• •Personalization
• •Humor & Joy
• •Purpose & Connection
• •Authenticity

Best Practices

• •Embrace Wit and Wordplay: Inject cleverness and light-hearted humor, but always with an underlying sophistication. Avoid sarcasm that could be misconstrued. (Reflects)
• •Highlight Craftsmanship and Quality with Personality: Don't just state that products are well-made; tell the story behind the materials or the artisans with a touch of warmth or a quirky detail. (Reflects)
• •Communicate Sustainability with Optimism and Action: Focus on positive change and innovative solutions rather than doom-and-gloom. Make it feel empowering and stylish to be sustainable. (Reflects)
• •Keep it Personal and Slightly Informal (where appropriate): Use a voice that feels like Anya herself is speaking – approachable, passionate, and with a genuine love for her creations and customers. (Reflects)
• •Be Visually Playful in Text Too: Use emojis sparingly but effectively where platform-appropriate, and consider how typography and layout can reflect the brand's creative, slightly unconventional nature, even in written communications.

Social Perception

Innovative and Forward-Thinking, Luxury with a Conscience, Playful and Distinctive, High Quality but Premium Priced, Cult Following, Experiential and Engaging

Copy Examples

• •Introducing 'Earthly Delights' – because saving the planet should always be this chic (and a little bit cheeky). Crafted from nature, designed by Anya, loved by you.
• •Your story, our craftsmanship. Let's make something beautifully unique, together. Because who wants to be like everyone else anyway? (Inspired by)
• •Warning: May cause spontaneous smiles. Our iconic Eyes are back, ready to add a wink and a nod to your everyday. (Inspired by)
• •Come play! Join us at The Village for [Event Name] – expect delightful discoveries, a sprinkle of Anya magic, and perhaps a biscuit or two. More than just shopping, it's an experience. (Inspired by)
• •Beautifully made things, with a conscience and a wink. Anya Hindmarch: Luxury, a little less serious.