Brand Tone

Empathetic & Understanding, Supportive & Encouraging, Relatable & Authentic, Calming & Hopeful, Informative & Helpful

Brand Values

• •Destigmatization of Mental Health: A core goal is to end the stigma associated with mental illness.
• •Community & Support: Creating a safe space where people feel understood and supported is paramount.
• •Accessibility to Tools & Resources: Providing various tools, from digital products to physical items, to aid in anxiety management.
• •Empathy & Lived Experience: Drawing from personal struggles with anxiety to connect with and help others.
• •Effectiveness & Care: Products are described as handpicked, tested, and chosen for their ability to make a difference.
• •Self-Care as Essential: Promoting self-care practices as vital for well-being.

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use language that acknowledges the struggles of anxiety without being patronizing. Phrases like "We understand," "It's okay to feel," or "Many of us experience" can be effective.
• •Maintain a Hopeful & Supportive Voice: While acknowledging the reality of anxiety, ensure the overall message is one of hope, empowerment, and support. Focus on solutions, coping mechanisms, and the possibility of feeling better.
• •Use Relatable & Authentic Language: Avoid overly clinical or jargon-filled language unless explaining a specific concept clearly. Share stories (with permission) or use scenarios that resonate with the audience's lived experiences. The founder's story is a key asset here.
• •Prioritize Clarity & Actionability: When offering advice or describing products, be clear, concise, and focus on the tangible benefits for managing anxiety. Provide clear calls-to-action that guide users toward helpful resources or products.
• •Build Community Through Inclusive Language: Use "we," "us," and "our community" to foster a sense of belonging. Ensure content is inclusive and speaks to a diverse audience experiencing anxiety. Regularly remind users that they are not alone.

Social Perception

Positive Community Hub, Resource for Anxiety Sufferers, Emerging Brand, Trust through Personal Story, Concerns (General to the Niche)

Copy Examples

• •Instagram Post (Image: A calming tea setting): Feeling overwhelmed? You're not imagining it, and you're definitely not alone. Take a deep breath and a quiet moment for yourself today. Our latest blog post explores simple rituals to invite calm back into your day. Link in bio. We get it. #AnxietyGone #MentalWellness #SelfCareJourney #YouAreNotAlone #FindYourCalm
• •Facebook Ad (Carousel of digital planners and journals): Tired of anxiety calling the shots? Reclaim your peace with tools designed from lived experience. Our digital planners and journals are more than just pages; they're your partners in understanding and navigating anxiety. Start your journey to a calmer you. Shop now. [Learn More Button] #AnxietyRelief #MentalHealthTools #SupportSystem #AnxietyGoneCommunity
• •Pinterest Pin (Infographic: 3 Quick Mindfulness Exercises): Pin this for a pocket of peace! 🌿 3 simple mindfulness exercises to ground you when anxiety spikes. At Anxiety Gone, we believe in accessible tools for real relief. Discover more ways to support your mental well-being on our site. #Mindfulness #AnxietySupport #CopingSkills #MentalHealthMatters #AnxietyGone
• •Website Homepage Snippet: Welcome to Anxiety Gone – your digital calm corner. Founded by someone who’s walked this path, we offer carefully chosen resources and a supportive community to remind you that healing is possible, and you never have to do it alone. Explore our shop and articles today. [Explore Button]
• •Email Subject Line for Newsletter: A Little Calm for Your Inbox + Resources That Truly Help ✨ Body Snippet: Hi [Name], We know life can be a lot. That's why we've curated our latest insights and a special new calming tool we think you'll love. Because at Anxiety Gone, your peace of mind is our priority. You're part of a community that understands. [Read More/Shop Now Link]