Brand Tone

knowledgeable, exclusive, and confident, with a direct, concise, and cool approach on social media, professional and reassuring on the website, and personal, friendly, and helpful in customer interactions.

Brand Values

• •Authenticity
• •Exclusivity
• •Passion
• •Quality
• •Community

Best Practices

• •Prioritize Authenticity in Language: Always use terms like "100% Authentic," "Verified," and "Legit Checked" in product descriptions and key marketing materials to reinforce your primary value proposition.
• •Speak the Language of Sneaker Culture: Use common sneaker terminology (e.g., "grails," "deadstock," "colorway," "on-ice") correctly and naturally to show you are an integral part of the culture, not just an outsider selling a product.
• •Keep it Clean and Direct: Let the product be the hero. Use concise, confident, and direct language. Avoid excessive jargon or marketing fluff. The description should be sharp and to the point, just like the product's design.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the tone of the copy matches the high-quality, clean visual identity seen on Instagram and the website. The entire presentation should feel premium and curated.
• •Segment and Personalize Communication: Use different tones for different platforms. Maintain the cool, exclusive tone for broad-reach platforms like Instagram, but use a more personal and helpful tone in direct customer interactions, such as DMs, emails, and TikTok comments, to build lasting relationships.

Social Perception

Antwerp snkr is perceived as a legitimate and trustworthy source for exclusive sneakers, known for excellent, friendly, and direct service, fair pricing, and reliability.

Copy Examples

• •The Grails You're Searching For. 100% Authentic. Verified by Experts. Shipped from Antwerp.
• •Air Jordan 1 High 'Chicago'. The icon that started it all. Available now in sizes 40-45. Tap the link in bio to secure your pair. #Jordan1 #Sneakerhead #AntwerpSNKR #TheGrail
• •Your Size, Back in Stock: Nike Dunk Low 'Panda'
• •How we get your grails from our door to yours. auς