Brand Tone

Adventurous & Passionate, Authentic & Transparent, Community-Focused & Responsive, Practical & Solution-Oriented, Down-to-Earth & Relatable, Proudly Welsh

Brand Values

• •Adventure & Exploration
• •Quality & Durability
• •Functionality & Comfort
• •Innovation
• •Community Engagement
• •Sustainability (emerging)

Best Practices

• •Embrace the "Adventure" Narrative: Consistently weave in the theme of adventure, exploration, and the outdoors, even when talking about everyday wear. Use evocative language that inspires action and connects with a love for an active lifestyle.
• •Stay Authentic and Transparent: Continue sharing the brand's journey, including development processes and responses to customer feedback. This builds trust and reinforces the community feel that has been successful on platforms like TikTok.
• •Highlight Practical Benefits & Solutions: Focus on how the products solve real-world problems for active individuals (e.g., durability, comfort, pocket depth, versatility). Use clear, benefit-driven language.
• •Infuse Welsh Heritage Subtly: Continue to mention their North Wales roots as it adds to the brand's unique identity and authenticity, connecting to the rugged landscapes that inspire their products.
• •Maintain a Conversational and Inclusive Voice: Write as if speaking directly to a fellow adventurer. Encourage interaction, ask questions, and acknowledge the community's role in shaping the brand. Keep the language accessible and friendly.

Social Perception

Positive for Engagement, Product Performance (Mixed to Positive), Brand Trust (Emerging with some skepticism), Value for Money

Copy Examples

• •Headline (Jeans): Stop Sacrificing Comfort for Style. Our Performance Denim Moves With You, From Snowdonia Peaks to City Streets. Body: Tired of jeans that rip, restrict, or just don’t get what adventure means? So were we. That’s why we crafted Antur Performance Denim – 30% stronger, 4x more stretch, and with pockets deep enough for your actual essentials. Designed in Wales, co-created with adventurers like you. #AnturAdventure #BuiltToMove
• •Social Media Post (Instagram/Facebook - with an image of someone hiking in Antur jeans): Your journey doesn't pause, and neither should your gear. Antur Performance Jeans: Durable enough for the trail, comfortable enough for every day. What’s your next #Antur? Share your adventure!
• •Email Subject Line (New Product/Restock): Back in Stock! Your Favorite Adventure-Ready Jeans (Thanks For Waiting!) Body: You asked, we listened! The [Product Name] jeans are back. Crafted with our signature blend for ultimate comfort and durability, and yes, those TikTok-famous deep pockets are standard. Grab yours before they’re gone again – your adventures are waiting!
• •Product Description Snippet (Camping Mat): Sleep Soundly Under the Stars. Our ultralight camping mat, born in the mountains of Snowdonia, packs small but delivers big on comfort. So light, you'll forget it's in your pack – until you unroll a perfect night's sleep.
• •Brand Story Snippet (Website About Us): From a frustrating tear in yet another pair of jeans to a global community of adventurers – Antur Supply Co. was born from a simple idea: gear should enable your adventures, not hinder them. We’re Osian and the Antur team, and we’re still listening, still creating, and still exploring, right alongside you.